Category: Ambassador

INTRODUCTION

Brand Ambassador: A brand ambassador is someone who can be the ‘face’ of the company. Generally, a brand ambassador is a celebrity or famous icon who has great connections and relationships which will help in marketing of the brand. The brand ambassador has to join events for the company to represent the product or service at the time of launch or anything. Having a famous icon who is loved by public as a brand ambassador helps the company to increase its sales. This is so because, many customers usually buy a product due to their favourite celebrity.

CONCEPT AND APPLICATION

M/s Wonder kid can choose a celebrity mother as its brand ambassador such as Kareena Kapoor. She can be chosen as brand ambassador due to following reasons:

• First of all, kids shopping is mostly done by mothers. Kareena Kapoor is also a mother and she can be a great medium to convey company’s message to the mothers out there in the society.
• A brand ambassador can be one with whom consumers can relate their situation and needs. For this Kareena is the best option because mothers can relate regarding the need of best quality toy for their kids at best possible price. Because mothers are the one who runs the budget of the household and does the shopping for their kids.
• Also, a brand ambassador must have a quality to grow connection with the public on the behalf of the company. This is done by giving answers to the questions of people in the events organized by company and by giving them motivation to do something.
• Word-of-mouth marketing is also necessary in today’s world. In this way a brand ambassador can reach to more people. It doesn’t states that the brand ambassador must have thousands of online followers, but they should have a good online presence so that they can connect with the audience via page on instagram, blogs and so on.
• As she herself uses the product for her kids, she can convey true information about the product and can have full knowledge about it.

CONCLUSION

A brand ambassador is someone who can be a role model for the public which initiates them to buy the product or service. A company can’t choose someone to be the brand ambassador who himself doesn’t believe in that product or service. Choosing the right brand ambassador creates a strong image of the company and its product in the market and increases the sales and profits of the company.

Executive summary

The Republic of Mozambique, a country in the Southeast Africa has more than 30 million populations and, according to statistics, more than 52 per cent of them are children under the age 18 (Humanium, 2020). Considering the poor living conditions in the country, admittedly, an appropriate provision of clean water, healthy nutrition, education and the protection of children’s rights is not fully guaranteed. Unfortunately, the situation becomes even worse when unexpected natural disasters occur within its territory. The analysis of several data on children’s status in Mozambique showed that United Nations International Children’s Emergency Fund (UNICEF) is having a significant effect on improving the situation in the country, especially, when they are suffering from the terrible consequences of Cyclones Idai and Kenneth. The main purpose of this policy brief is to evaluate the extent to which the visit of UNICEF Goodwill Ambassador to Mozambique on May 30, 2019 was useful for children living in severe conditions after destruction caused by tropical Cyclones Idai and Kenneth.

Introduction

The central part of the Republic of Mozambique underwent an extreme aftermath of Cyclone Idai in April, and after a month northern regions of the country experienced flooding caused by the Cyclone Kenneth in 2019. According to the data, these were the worst natural disasters occurred in southern Africa in last two decades, which resulted in the death of more than 640 people (UNICEF, 2019a). The total number of citizens affected by these natural catastrophes accounted for about 2,5 million, including 1,3 million children. Moreover, harsh conditions affected more than 40000 students, about 67500 children with age under 5 suffered from severe malnutrition, almost all citizens were in need for humanitarian assistance.

In this harsh condition UNICEF took an initiative “to advocate for the protection of children’s rights, to help meet their basic needs …” and also to contribute “…special protection for the most disadvantaged children – victims of war, disasters, extreme poverty, all forms of violence…” as it was stated on the list of its missions. A special visit was conducted by the Goodwill Ambassador of UNICEF on 30th of May to Beira, a territory which was worst affected by the Cyclone Idai in March. In this area more than 600 people were dead and about 240000 houses were ruined because of that extreme catastrophe.

Approach and Results

During his visit, Bloom listened to sad stories of children, who lost their parents, homes, schools and many other things they possessed before cyclones came about. In addition to this, he studied the condition at schools and homes. These investigations revealed that most of the people had lost their identification documents in the cyclones and were suffering from the dangers of exploitation, children were in need for classrooms and books to be able to continue their education. Furthermore, Bloom visited to a resettlement area called Mutua, located in Beira. The main reason for visiting exactly to this part of the country was that the

area was home to more than one and a half million people who were affected by the cyclones, and that almost half out of them were children. Bloom also visited to one of the primary schools in Beira, which was repaired by students themselves after destruction caused by the reported natural disaster. It is worthy to mention that, during his visit to Mozambique, UNICEF Goodwill Ambassador prior to delivering humanitarian aids could spiritually support children through encouraging them to dream about the future and tell about their hopes (UNICEF, 2019b).

After this visit, in line with Humanitarian Response Plan for 2019-2020 UNICEF estimated that more than $83 million was going to be required to make improvements in the life of children and their families.

According to the report published on Humanitarian Action for children 2019-2020, almost 52 per cent of the fund was committed till the end of 2019 (OCHA, 2019a). In some provinces more than 1,5 million people were provided with safe water, about a million children received cholera or measles vaccination and 464000 children had an access to education provided by ten thousand teachers. At some regions UNICEF achieved more than what it targeted as the entire priority was supporting only the citizens affected by the cyclones. Admittedly, at some areas results were not as expected due to the lack of teachers, specialists, the supply of certain resources, limited access and the capacity of the government (UNICEF, 2019c).

Despite such big efforts to improve children’s life in Mozambique over 8-months period from May to December in 2019, there still exists a huge number of children and families enduring insecure food, the lack of clean water, lack of education, child exploitation and so many other troubles and overall about 2,5 million population of Mozambique are in need for life-sustaining assistance (OCHA, 2019b). According to Humanitarian action for Children 2020, more than $20,5 million is required to continue restoration, food provision activities and other projects for the protection of children’s rights in 2020.

Conclusions

In summary, the visit of UNICEF Goodwill Ambassador, Orlando Bloom to Mozambique was practically invaluable for population, especially for children. Through this visit UNICEF was the first to show enthusiastic initiative to support children and their families after the natural catastrophe of Cyclones Idai and Kenneth (Appendix A). Projects that were conducted to promote healthy nutrition, safe water and education, fighting against severe aftermath of the cyclones, to some extent showed positive results. However, as it was stated above, several limitations need to be acknowledged. The existing issues are not completely solved yet (Appendices B and C) and therefore UNICEF continues its assisting operations in accordance with Humanitarian action for Children in 2020 in the country.

According to UNICEF Humanitarian Action for Children 2020 (2019), UNICEF keeps its ongoing activities to help children and their families during and after accidents or crises. Thus, it is obvious that, what Orlando Bloom faced during his visit to Mozambique after natural disasters of cyclones Idai and Kenneth, may one day totally disappear and become a country with healthy and educated population Although the above reported figures do not indicate absolutely satisfactory achievements of UNICEF Humanitarian assistance in Mozambique in 2019, Bloom’s first visit worth to be regarded as an active initiative to save children’s life, the life of all humanity living in danger.

References

1. Humanium. (2020). Children of Mozambique. [online] Available at: [Accessed 17 March 2020].
2. UNICEF. (2003). UNICEF’s Mission Statement. [online] Available at: [Accessed 17 March 2020].
3. UNICEF. (2019a). Mozambique. [online] Available at: [Accessed 17 March 2020].
4. UNICEF. (2019b). UNICEF Goodwill Ambassador Orlando Bloom Visits Children Displaced By Cyclone Idai In Mozambique. [online] Available at: [Accessed 17 March 2020].
5. UNICEF (2019c). Humanitarian Action For Children. [ebook] UNICEF, p.1. Available at: [Accessed 18 March 2020].
6. UNICEF (2019d). UNICEF Humanitarian Action For Children 2020. [ebook] UNICEF, pp. 3-11. Available at: [Accessed 18 March 2020].
7. OCHA. (2019a). Humanitarian Action For Children 2019 – 2020 – Mozambique (Revised September 2019). [online] Available at: [Accessed 18 March 2020].
8. OCHA. (2019b). Mozambique: Humanitarian Dashboard (As Of 18 December 2019). [online] Available at: [Accessed 18 March 2020].
9. OCHA. (2019c). Mozambique Cyclone Idai: Six Months After (16 September 2019). [online] Available at: [Accessed 18 March 2020].

In year 1958 in India, Hindustan Motors had launched Ambassador car which was then a marvel of engineering and product of innovation. For more than two decades after its launch, Ambassador enjoyed monopoly [> 75% market share by year 1970s] and was king of Indian roads. Ambassador was omnipresent. It was high in demand with long waiting period of delivery and was a priced possession till year 1983 when Maruti launched its compact and fuel efficient 800 model. After opening of Indian markets 1991, many foreign manufacturers of compact, trendy and fuel efficient cars started entering the market and made it more competitive than ever before. Competition posed challenge to the inertia of the established Hindustan Motors. Market share of Ambassador plummeted to 20% between year 1980 and 1990.

Ambassador remained a product with limited customization available to the buyers and they had to find merit in whatever came in-built with Ambassador. It was only until launch of Maruti 800 and entry of foreign car manufacturers that the flaws; such as old-fashioned, fuel inefficient, high maintenance; of Ambassador started to become visible to customers. New but opulent middle class people were more practical and demanding with respect to features of the cars. New players designed their cars keeping needs of customer at centre i.e. higher mileage, low maintenance, optimal size considering parking space and roads.

For decades Ambassador was the only car used by Indian politicians, bureaucrats and government officials. Considering its spacious design, Ambassador had remained the preferred choice for taxi. People loved it as family car as well because it could accommodate large families comfortably. Shares of Hindustan Motors was selling like hot cake on Dalal Street and usually referred to as “Motor Garam” [translated as Hot Motor in English]. In year 2013, Ambassador was rated as best taxi in the world by auto show Top Gear, beating other international car models.

These factors creeped in and resulted into complacency, convenience and nostalgia. Although post launch of Maruti 800, Ambassador could sail through for few years, however with consistent reduction in volume of cars sold. In year 2003, Indian government floated BS-IV pollution compliance norms which added to the woes of BS-III compliant Ambassador and gave final jolt. Unable to cope up with changing trends in auto business, Hindustan Motors stalled production of Ambassador in year 2013 and eventually in year 2014 sold the brand to French automobile conglomerate PSA Group for mere Rs 80 Cr.

References

1. https://www.livemint.com/Multimedia/3ng7b3279tH3527Wz0mUkO/The-journey-of-Indias-iconic-Ambassador-car.html
2. https://www.rediff.com/money/special/special-auto-ambassadors-journey-from-wheels-of-india-to-worlds-best-taxi/20140926.html
3. https://yourstory.com/2017/02/peugot-buys-ambassador-brand
4. https://en.wikipedia.org/wiki/Hindustan_Ambassador

Introduction

Business Bargains (BB) is a distributor and merchant of electronic and other office items situated in the South East of England. The corporation has three distribution centres, situated in Luton, Watford and Romford. They specialise in buying items in bulk from organisation which have gone bankrupt and after that sell these things by means of auction at their warehouses.

Auctions are conducted on weekly basis at all the warehouses. All products for auction are displayed for potential buyers, so that they can decide what products to buy. They are also allowed to submit their bids prior to auction. However, all offers must be submitted at the live sales, which limit the local buyers. Warehouse staff is responsible for collection of payments and provide logistics to sold items. Company employee analyse liquidation of products to buy manually and also prepare the invoice manually.

So as to streamline the obtaining choices and grow their business advertise, Business Bargains have decided to invest £200,000 to employ an organization to create software for buying which includes past sales analysis and logistic cost, develop a online auction website which also provide online invoices of sold goods.

Business Bargain wants the analysis software to be a desktop application that uses the existing company database of bought and sold items. The auction application would be a web application which has features such as making the lots open for bids, allow user to register online and submit their bids before or during the auction, and online payment option. It should also have an admin front-end through which BB staff can upload new lots with a set start and end time for auction. It should also track all sales lots; customers, inventory, and ensuring no two users are accepted at same time for same sales. BB wants this application to be very user friendly. They are interested in involving their procurement, warehouse staff, and clients to be part of development and testing , considering that huge numbers of their clients are utilized to physical sales and not really very IT proficient.

Luton Technologies (LT) is a development consultancy situated in Luton. They have a reputation in the advancement of database driven web applications, and have communicated in an interest for building up a proof of idea for this site. BB has chosen to contract LT on a ‘Time and materials’ based on the improvement of their new web application and related backend.

The key expectations related with this application are as per the following:

• Store the details of all stock/sales lots currently held in all distribution centres.
• Store the details of when each lot will be sold with their cost price
• Store details of sold lots including the buyer, selling price and transport costs
• Store the business strategy for each sale– online or in person
• Store the sale type for each auctioned lot – highest offer or Buy It Now
• Analyze business liquidation stock for reasonable buys dependent on past deals, interest for items accessible, price tag and transport expenses to get the stock
• Allocate buying staff to arrange bargains which the product has recognized as gathering BBs overall revenue prerequisites
• Allocate distribution centre staff to deal with conveyances, open viewings, and preparing parts available to be purchased.
• Allocate clients for live auction and allow them to register, view photos and videos, submit bid and bid while live auctions, make online payments and suggest delivery time for successful buying.

The personnel of Business Bargains Staff are already described in the scenarios with their names, designation, and duties.

Agile software development is way to deal with programming advancement under which requirements and solutions advance through the collaborative efforts of self organising and cross functional groups and their customers. It advocates planning, transformative development, early delivery, and constant improvement. It encourages raid and adaptable response to changes. There are different methodologies in agile on which DSDM (Dynamic System Development Method) Atern was been founded in UK and is one of the famous agile methodology.

Principles of DSDM

DSDM has eight principles. They represent an ethos, a culture, a way of working. The principles are actively managed at all times because if a principle becomes compromised it represents a risk to the successful execution and completion of a project.

The eight Principles of DSDM are as follows:

1. Focus on the business need
2. Deliver on time
3. Collaborate
4. Never compromise quality
5. Build incrementally from firm foundations
6. Develop iteratively
7. Communicate continuously and clearly
8. Demonstrate control

Principles applied to BB project

The above principles could be applied to BB project to ensure successful outcome and that has been demonstrated in the table below.

Focus on the business need

As in the situation, the business need should be engaged in and just the contribution of right people is in the business. The client’s needs must be organized and should be managed without the unsettling influence.

Deliver on time

In any case, the late delivery undermines the matter of the project too increment the expense and could be discrediting the business case. Thus, the included team time box the tasks and hold an unmistakable concentration to the BB needs.

Collaborate

There should be a joint effort of the all groups alongside the stakeholders. This could be occurred through an encourage workshop where the partners share their perspectives upon the business to different individuals from project team.

Never compromise quality

To moderate quality issues, there should be a concession to the season of task begin. As the task characterized and the work done should not be designed extreme that would surpass right dimension of business needs. The consistent audit and the documentation alongside test should be done legitimately.

Build incrementally from firm foundations

Due to the tight, fixed due date the separated lumps of the task may be skipped. So the time box demonstrates gradual improvement to concentrate on finished project. Here the work from firm establishments advocates the foundation of least comprehension of prerequisites.

Develop iteratively

Change in requirement is a one amongst the most risk factor inside this evolving world. On the procedure of the task in the long run happens according to the business prerequisite as like the business technique of BB may be changed time to time so iterative advancement co-works to cover the business arrangement.

Communicate continuously and clearly

Project failure is a serious issue because of the poor interaction. This standard depicts to create the correspondence between the LT teams and the BB team. For the better improvement if conceivable the casual face to face and personal interaction may be suitable.

Demonstrate control

It give adaptability which may lead the task be crazy. So the significant part is to show the task to the organization constantly. The checking and controlling advancement by the agile team should be proactive. As the business saying of BB the organization should assess proceeding with project practicality.

Role of Brand Ambassador

An incredible brand ambassador can slice through the messiness and say things regarding your organization and brand with more validity than you can in light of the fact that they won’t profit therefore. It’s essential to recall, however, that a brand ambassador isn’t simply somebody who leaves you a decent Cry audit or would consent to be cited in a leaflet or radio promotion. Brand ambassador are sufficiently energetic that you can approach them over and over, in a wide range of circumstances and have certainty that they will keep on imparting their extraordinary encounters to other people. An endorser will say decent things in a review. A brand ambassador will say decent things for a year in a row.

Importance of Brand Ambassador

It is important to have a good brand ambassador are mentioned below

• Brand ambassador will humanize your brand
• Brand ambassador will increase the social reach
• Brand ambassador help you protect your online reputation
• Brand ambassador provide positive mouth of word
• Brand ambassador help you increase your online traffic
• Brand ambassador help in increase awareness of brand in the places you are not present.

Suitable Candidate for Brand Ambassador

Based on the below qualities, Vasil Dimitrov can be a good brand ambassador for BB. The reasons for selecting him are mentioned below.

1. He is been working with the company for last 12 years, which helped him gaining in depth knowledge of complete operations of the organisation
2. He also has good relationship with the potential customer which will help the company not only retain their customer but also increase their business by mouth of word and reference

Unsuitable Candidates for Brand Ambassador

Out of given four candidate list the two unsuitable candidates and reason for why they are unsuitable are given below.

1. Stuart Alexander
2. Joe Gershwin

Stuart Alexander is one of the candidates who are unfit for this position. In spite of Stuart positive attitude towards the expansion of business, he is not preferred as business ambassador as he is very busy person and has no much time to attend all the promotional events.

The other person who is not preferred for this role is Joe Gershwin. The reason why he is not suitable for this role is lack of experience, as he is new to company and have not much knowledge about the company and its operations.

References

1. Caine, M. (n.d.). Methods and Tools. Retrieved from http://www.methodsandtools.com/archive/dsdmatern.php
2. DSDM. (2016, January 26). Agile Business Consortuim. Retrieved from https://www.agilebusiness.org/resources/templates-and-tools/project-approach-questionaire-paq
3. Newton, D. (2016, August 18). Entrepreneur. Retrieved from https://www.entrepreneur.com/article/280021
4. V2soft. (2017, february 24). V2Soft. Retrieved April 26, 2019, from 10 Key Characteristics of Agile Software Development Methodology: https://www.v2soft.com/10-key-characteristics-agile-software-development-methodology

Am writing to express my interest to acquire a position as a Student Ambassador at your organization following the advertisement on your website on November 9, 2018.

After joining the university in the year 2016, I have been able to acquire significant experience in both learning and university experience. The experience has shaped me to become a hardworking individual with excellent communication skills. Strong communication skills will enable me to share exposure with other students during the admission process effectively.

In addition to my communication skills, my managerial skills acquired while working as a store manager at Naughty Paw Pet Store will enable me to carry out various special events during the recruitment process. While working as a manager at the store, I have been able to interact with diverse individuals, thus gaining an adverse experience on how to deal with different people. I will, therefore, apply this experience to help in registering and guiding new students.

I believe Student Ambassador is a position where I will be able to share my experience as well as help the university to admit various new students.

As a current student at Saint Mary’s University pursuing a Bachelor’s Degree in Commerce since 2016, I have been able to undertake various tasks which have shaped my growth and experience. While working as a part-time assistant accountant at Naughty Paw Pet Store in the year 2015, I acquire relevant experience in handling various individuals. My professional goal is to enable my employer to achieve the objective through hard work effectively.

I chose to apply for a job posting at Saint Mary’s University for their advertisement for Admissions & Recruitment student Ambassador position. The school advertised the job on its website.

I found the posting interesting because they wanted a current student who will be able to share his experience with new students during the admission process. My experience at the university since 2016 made me feel that I qualify for the position. My excellent oral communication skills were the best skill for me to be eligible for the job because they were looking for an individual who would address new students.

I have limited experience, the reason why I decided to use a functional resume in my application. I believe as time goes I will be able to acquire an extensive background to enhance my resume.

Skills/ Assets Evidence

Time management • As an assistant accountant, I have been able to prepare balance sheets promptly

• At the university, I have always completed my assignments on time
• As a manager at Naughty Paw Pet Store, I always prepare reports immediately.

Interaction skills • As a manager at Naughty Paw Pet Store, I have been able to interact with various clients from different regions effectively.

• At the university, I actively interact with various students hence forming working group discussions.

Oral communication skills • Working as a manager at Naughty Paw Pet Store has enabled me to develop verbal communication skills while addressing employees.

• As an assistant accountant, I often addressed various investors regarding their investments, hence improving my oral communication skills.

Am writing to express my interest to acquire a position as a Student Ambassador at your organization following the advertisement on your website on November 9, 2018.

After joining the university in the year 2016, I have been able to acquire significant experience in both learning and university experience. The experience has shaped me to become a hardworking individual with excellent communication skills. Strong communication skills will enable me to share exposure with other students during the admission process effectively.

In addition to my communication skills, my managerial skills acquired while working as a store manager at Naughty Paw Pet Store will enable me to carry out various special events during the recruitment process. While working as a manager at the store, I have been able to interact with diverse individuals, thus gaining an adverse experience on how to deal with different people. I will, therefore, apply this experience to help in registering and guiding new students.

I believe Student Ambassador is a position where I will be able to share my experience as well as help the university to admit various new students.

As a current student at Saint Mary’s University pursuing a Bachelor’s Degree in Commerce since 2016, I have been able to undertake various tasks which have shaped my growth and experience. While working as a part-time assistant accountant at Naughty Paw Pet Store in the year 2015, I acquire relevant experience in handling various individuals. My professional goal is to enable my employer to achieve the objective through hard work effectively.

I chose to apply for a job posting at Saint Mary’s University for their advertisement for Admissions & Recruitment student Ambassador position. The school advertised the job on its website.

I found the posting interesting because they wanted a current student who will be able to share his experience with new students during the admission process. My experience at the university since 2016 made me feel that I qualify for the position. My excellent oral communication skills were the best skill for me to be eligible for the job because they were looking for an individual who would address new students.

I have limited experience, the reason why I decided to use a functional resume in my application. I believe as time goes I will be able to acquire an extensive background to enhance my resume.

Skills/ Assets Evidence

Time management • As an assistant accountant, I have been able to prepare balance sheets promptly

• At the university, I have always completed my assignments on time
• As a manager at Naughty Paw Pet Store, I always prepare reports immediately.

Interaction skills • As a manager at Naughty Paw Pet Store, I have been able to interact with various clients from different regions effectively.

• At the university, I actively interact with various students hence forming working group discussions.

Oral communication skills • Working as a manager at Naughty Paw Pet Store has enabled me to develop verbal communication skills while addressing employees.

• As an assistant accountant, I often addressed various investors regarding their investments, hence improving my oral communication skills.