BTS and the Band’s Celebrity Role

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The issue of becoming a celebrity in the modern, highly competitive world of show-business depends on a variety of factors. The ability of an artist to meet the requirements of time, the expectations of fans, as well as the effective management, might lead to the top of worldwide popularity. One such celebrity artist is a Korean boy-band Beyond the Scene (BTS), which managed to occupy the global music arena within several years.

The popularity of the group emerged as a part of a so-called Korean wave in pop music. The band claimed its global fame and recognition by releasing their 2015 album “Hwayang-Yeonhwa PT. 2” that occupied “top album chart and top song chart” (Choi et al. 2). This album and the consecutive releases have gained the band millions of fans around the world. According to their YouTube channel, the number of BTS’s followers equals to 23.4 million people with more than three and a half billion views in total (BANGTANTV). As per 2019, the monetary worth of the band is approximately $60 million (Gomez par. 16).

Apart from great album releases and concert schedule with venues in different parts of the world, the group is actively involved in producing such merchandise items as comics, books, or clothes under the BTS label represented in an online shop.

The Big Hit Entertainment Company that guides the band in the world of business facilitates the releases of films, and mobile simulation games, and books. The book, under the title “The Most Beautiful Moment in Life: The Notes,” and the documentary films “Love Yourself in Seoul” and “Burn the Stage: The Movie” tell the stories about the band’s experience in the music industry. There is also a so-called BTS Universe, an alternative universe of the group, which is a unique element of fans’ activity (Jin-ha par. 14-17). Thus, the band plays a significant celebrity role in the contemporary world of the music industry, which is justified by its monetary worth, a number of fans, and an array of secondary material releases.

Works Cited

BANGTANTV. “About Channel.”YouTube. Web.

Choi, Soobin, et al. “A Text Mining Approach to the Analysis of BTS Fever.” Twenty-Third Pacific Asia Conference on Information Systems, 2019, pp. 1-8. Web.

Gomez, Jasmine. “BTS’s Net Worth Is Completely Out of This World.” Seventeen, 2019. Web.

Jin-ha, Park. “The Power of K-pop Supergroup BTS is Felt Industry Wide as Band Release Films, Books and Comics.” South China Morning Post. 2019. Web.

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