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Summary of Article
The article Data regulation: Britain faces data privacy confusion after Brexit studies the implications of the United Kingdoms decision to leave the European Union on data protection and the difficult decisions the government will have to make in the face of these changes.
Within the European Union block, personal data can travel freely between countries. The article postulated that if Britain exited the Union, its digital space companies would have to readjust to adapt to new conditions, where they will have to face the same criteria and limitations as the other non-EU institutions.
This forces the government officials to urgently consider how they are going to restructure their data protection laws to interface with the EU and its regulations.
The country has two options. The first is to accept the latters rules on general data protection. While the rules were designed to be pro-business in nature, they impose some of the same red-tape and overbearing regulations that Britain hoped to avoid through Brexit. For example, there would be a universal obligation to hire a data protection officer, regardless of the size of the company.
The second option is to develop their set of regulations. Besides being a time and money consuming process, it creates the risk of these regulations not being accepted by the EU regulators, leading to the risk of isolation and hefty expenses for the British corporations.
Due to the projected opposition of the US to Britains own rules, the possibility of the country integrating the EU regulations increases.
Authors Position
The author of the article creates a sense of objectiveness by not actively taking any side of the argument. However, it can be deduced that he is more supportive of the idea of Britains own data protection regime. This can be seen in his use of arguments. When describing the option of accepting EUs regulations, Robinson gives a brief overview of how this decision can be harmful to the British business and why. On the other hand, when addressing the issues with the second option, he discusses the external issues and how other countries might impede Britain in accepting their own rules. He does not discuss the possible negative consequences of this option for the local business.
Relate to Class Material
This weeks class material discussed big data and data aggregation. These two concepts play a very important role in the management and strategy building of businesses and are very important for accurate SWOT and Porters five forces analyses.
The situation described in the article threatens to make it more complicated for corporations to aggregate and analyze big data. They will have to readjust their policies and strategies to accommodate new regulations, which will probably limit how and to what extent they can collect.
Since big data aggregation is one of the key parts of the marketing research and demand analysis, the companies will be forced to increase their expenses to meet the new regulations and criteria.
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