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Every business is a brand, or at least it can become one with guidance from a brand manager. Brand management means developing a strategy that sets the company apart from the competition and builds long-term customer relationships. At the same time, the brand manager must take into account the unique ways of influencing the team in order for the team to work together effectively.
Brand managers take on many responsibilities that require familiarity with marketing aspects, including market research, content marketing, digital marketing, social media marketing, and design. Brand managers can fulfill these responsibilities. However, their knowledge will help each team develop messages and assets that fit the brand and strengthen its position in the market. Brand managers use customer and trend research to create strategies to change how people perceive a brand. This may include overseeing advertising, design, and events. At the same time, an essential part of the work of a brand manager is building trusting relationships with all departments of the company since it depends on whether their recommendations will be implemented.
Exercising influence requires special skills such as communication, adaptability, and expertise. Suppose the departments are separate from the manager. In that case, it is crucial to correctly build communication so that the staff does not take hostility to new directives from the brand manager. Proper business communication is the key to building the right relationships in the company. Another source of influence can be considered the leaders adaptability to the internal and external environment. This helps to build the right strategy, which in turn will positively influence the trust on the part of the team and thus develop their trust in the leader. Trusting relationships, in turn, contribute to the increase in influence and the effectiveness of collaboration. Another option for the emergence of influence in the company of a manager may be the manifestation of their expert abilities. If employees see the professionalism of the manager, then he will be treated with great respect.
It can be summarized that the brand manager has several sources of influence in the company. Among such factors, three main ones can be distinguished: adaptability, sociability, and expertise. The learned skills are significant in forming trusting relationships in the team through which the managers power is formed. Thus, all the directors instructions will be considered and executed on time.
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