BMW Company Differentiates Its Products

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Introduction

BMW Company is one of the companies that have wide market for their products in the world. This has been caused by the high quality of their products that surpasses that of other competitors. The company employs unique methods in the production and designing of the vehicles. This has made the products of this company different from other products made by various companies. Some of the techniques that are used to make their products appear unique and attracting include branding of products, production of vehicles with low consumption capacity, high level of technology in the production among others. This essay discusses how BMW Company manufactures products that are differentiated from other competitors.

Branding

BMW Company brands its products in a unique way that is different from their competitors like Toyota Company and Nissan Company. That is, all the names of the products begin with the name BMW, which attracts the customers. For instance, some of the brands used on the products of BMW include BMW 3Series touring, BMW 3Series Gran Turismo, BMW 4Series among others. These brands are only found in BMW Company hence differentiating its products. The customers do not hesitate when buying BMW company products.

Advanced Technology in the Production

BMW Company employs modern technology in the production of its products. The modern technology ensures high quality of products that differentiates the products from other competitors. For instance, the use of Dynamic Traction Control (DTC) is a modern technology, which enables the wheels of the vehicles to slip and controls the traction of the vehicle hence creating room for driving styles with high stability of the vehicles. A little spin of a car cannot cause the falling of the car because of this modern technology. Moreover, Dynamic Stability Control (DSC) is another modern technology that works together with DTC. Its main role is to check on the engine output and prevent the engine from spinning. Equally, the wheels are made in such a way that when the vehicle moves in a steep slope or on the surface containing ice, the spinning of the wheels is necessary to improve the traction. DTC has the ability to be activated when required and deactivated when not in use. For this reason, BMW vehicles are the most preferred for traveling in the countries with snow or steep slopes. BMW Company manufactures most of the vehicles used for sporting activities because their vehicles are able to negotiate sharp corners. Therefore, BMW Company uses modern technology that differentiates its products from the products of their competitors.

Safety

Customers that use BMW vehicles have reported high level of safety. Most of the vehicles have been made in such a way that little shocks are absorbed to prevent injuries. BMW Company has developed a safety mode in various models like BMW i8 and others. These vehicles have high-strength carbon passenger cell that not only protects the passengers from injuries but also protects the vehicle batteries from high voltage that may be caused by the external influences. Another mode of safety employed in BMW vehicle is Innovative BMW Connected Driver Assistance systems that assist the drivers to be alert on the changes that may take place around them. In case there is any problem in the vehicle, many interconnected systems in the vehicle enable the drivers to change accordingly. This mode of safety is only found in the BMW models. This safety in the vehicles has made the products from BMW Company unique and attractive.

Conclusion

In conclusion, BMW Company is the leading company in the production of quality products with unique features. They employ modern technology that designs the vehicles in a unique way different from the products of other companies. The branding and level of safeness of the products also differentiates their products.

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