Blizzard, IKEA and Huawei: Risks and Solutions

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Table of Contents

Blizzard
IKEA
Huawei
Reference List

Blizzard

Founded in 2008 in Santa Monica, CA, Activision, Inc, also known as Activision , or simply Blizzard, is a global holding company incorporating organizations such as Warcraft, Diablo, etc.

Blizzard has presence in the following states:

USA
Netherlands
Italy
Spain
Mexico
Sweden
Australia
Canada
Germany
France
Brazil
Norway
China

Blizzard: Risks and Solutions

Controversy: The “GamerGate”

A recent controversy concerning the presence of female players in the game may be a potentially tricky issue in the cultures based on patriarchy and spark a global scandal that the company does not need (Shakford, 2014).

Solution

Introduction of a set of rigid principles for communication among users may help solve the problem. Once having to comply with the rules that are not based on any culture but the corporate one, the gamers will have to make cultural compromises.

Blizzard has presence in the following states

Blizzard: Risks and Solutions

IKEA

Founded in 1943 in Sweden, IKEA has managed to survive the era of transfer to IT and is quite successful at present. The organization is multinational, yet it still has to face certain cultural issues.

IKEA has presence in the following states:

Scandinavian states
Germany
Japan
Australia
Canada
Hong Kong
Spain
France
Saudi Arabia
Turkey
Cyprus
Romania
Baltic states
Bulgaria
Croatia
Indonesia
Egypt
Russia
Puerto Rico
Israel

IKEA: Risks and Solutions

Controversy: Women and politics

Because of the need to expand and cater to the needs of Islamic customers, the company decided to cut out the female models from a recent catalogue which triggered a major confusion and resulted in IKEA managers apologizing (Molin, 2012).

Solution

The company could retain its reputation by rearranging its strategy towards products promotion in the Islamic states in general and Saudi Arabia in particular. Demonstrating cultural sensitivity is what the company must do at present.

IKEA

IKEA: Risks and Solutions

Huawei

Huawei is a international company located in Shenzhen. Founded in 1978, the organization has been growing and expanding ever since. At present, the company produces mobile and fixed broadband networks, computers, smartphones, etc.

Huawei has presence in the following states:

China
USA
France
Russia
Turkey
Scandinavia
Pakistan
Germany
Colombia
India
Ireland
United Kingdom

Huawei: Risks and Solutions

Controversy: “Political Smokescreen” (Lackshman, 2013, para. 8)

With the U.S. Director of National Intelligence having worked for the Huawei Company as a paid consultant, the organization was accused of tampering the communication networks.

Solution

The company should alter its current customer security strategy so that the target demographics should be secure about their privacy. Specifically, there is a need to enhance the HRM and the IT Departments, thus, resolving the international conflict.

Huawei