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‘Black Lives Matter is a movement that was brought to light around 2013 after a man was acquitted after murdering 17-year-old Trayvon Martin, who was African American. Many believed that the trial decision was based on the fact that Martin was Black and this sparked the Black Lives Matter Campaign, highlighting the racial inequality in the USA. Since the beginning of this movement, it has grown internationally and protests are held in the name of this movement after instances where Black lives are stifled. YouTube is an online platform where users can upload videos from anything to funny cat videos or their own political views. It is the second largest search engine and second most visited site on the internet, only after its parent company, Google. There is an estimated 8,000 YouTubers that have over one million subscribers each and 1.9 billion users log in monthly. This is an incredibly large platform that reaches over 90 countries. Because of these statistics, Black Lives Matter would thrive on this platform.
Currently, there are numerous Black YouTubers that could use their platform to spread the message of Black Lives Matter which would resonate with some of their subscribers but also teach those who do not realize the problem to actively learn about this issue. A lot of these YouTubers tend to only stick to their brands, such as gaming YouTubers who rarely talk about “real world” issues as they are often worried about losing subscribers if their followers don’t also share their opinion. If they moved pasted the capital side of YouTube and focussed instead on the power of its reach, they could really change the course of the Black Lives Matter movement.
They can do this simultaneously with their regular videos. While not all of their subscribers would click on a video that is not about their regular videos, enough people would view it to make a difference. After all, even if one person’s mind is changed or enlightened, it has worked. One YouTuber by the name of KSI, a gaming YouTuber held a boxing match with controversial Logan Paul this past November. The fight gained about 60 million views worldwide and after the match, he posted to Twitter reminding his followers to vote in the upcoming UK election, and immediately after, numbers for young voters registered surged to record numbers On Twitter, KSI has about 5 million followers but on YouTube, he was over 20.8 million subscribers so imagine what he can do with that reach. Overall, YouTubers can be used to actively promote social justice in ways that other platforms can’t due to their sheer size and reach and it’s almost “face-to-face” interactions where someone is talking to you through a screen to support movements like Black Lives Matter. The more people that know about this issue, the more support it can get to dynamically change the course of racism and inequality among humans.”
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