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The speech that Barack Obama gave during his inauguration in the year 2009 utilized a central route to persuasion. A central route to persuasion has special features concerning the audience, processing, and the result. For example, there is a utilization of facts to convince the audience about a message’s worthiness. Notably, the audience should possess analytical skills and be willing to process the information they receive. These qualities were fulfilled during Barack Obama’s inauguration. The speech starts by acknowledging the presidency’s predecessors and how they desired to have a better country for its citizens and an environment for prosperity. These are facts that most of the audience is aware of and can relate to them in their lives. Moreover, the audience was motivated to listen to him and his plans for the country during his tenure as president of the US. The audience made a high effort to listen to what Barack Obama had to tell them as they evaluated the message he shared. These aspects were fulfilled by using a strong argument and reference to historical features tied to the US presidency. Hence, Barack Obama’s speech allowed him to change the attitudes of the audience.
The persuasive message that Barack Obama shared was effective. This aspect is true since he ensured that his arguments were backed by history that every American could relate to. For example, he mentions the oath’s necessity before assuming office as a sign of faithfulness to the forebearers’ ideals. The mentioning of the oath indicates the factual perspective that Barack Obama included in his speech. Thus, it is prudent to assume that the speech was effective in communicating t the people gathered for his inauguration.
Furthermore, he mentions challenges facing Americans and states that they are serious and require substantial time to conclude. These are facts that every American can relate to. Hence, his speech was persuasive since it allowed him to change the attitudes of the audience.
In summary, the inauguration speech made by Barack Obama was persuasive in all aspects. The use of the central route to persuasion allowed him to reach his audience with the intended message. Notably, the speech fulfilled the requirements of the audience, processing, and the result. Also, the use of facts allowed the speech to be persuasive and effective. Thus, the audience changed their attitude towards various concerns raised by the speech.
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