Baptist Health Organization’s Strategies

NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.

NB: All your data is kept safe from the public.

Strategic planning plays an essential role in the sustainable development of each organization, and the healthcare sector is not an exclusion. Baptist Health South Florida represents a non-profit organization that operates several hospitals, numerous healthcare centers, and health programs (“Baptist Health South Florida,” 2019). For this type of company, it is also critical to analyze the current strategies in use and see alternative ways of reaching the objectives, improving the performance, and meeting the needs of the stakeholders. The purpose of this paper is to analyze the two strategies that Baptist Health is pursuing and to propose alternatives that can benefit the organization’s future development.

One of the strategies within Baptist Health is the focus on the diverse organizational culture and continuous work on improving job satisfaction among employees. The organization employs about 20,000 people, and, in 2019, the company was named one of the best workplaces for diversity (“Baptist Health South Florida,” 2019). One of the advantages of pursuing the strategy of creating a favorable workplace is lower turnover rates, which positively influences the company’s culture. Besides, Baptist Health benefits from higher job satisfaction among the workers in a way that impacts productivity, creating better experiences for the patients. According to Abdulwahab (2016), employee satisfaction increases productivity and engagement in the work process. Still, the minus of this strategy is that it requires high time and financial resources to develop employee engagement plans and maintain high satisfaction. Also, pursuing this strategy creates high expectations among the stakeholders, and minor mistakes can have a considerable impact on the overall image of the company.

Another strategy that Baptist Health is currently pursuing is the continuous introduction of new features to the existing services. In such a way, at the beginning of 2020, the company has introduced the ‘save my spot’ option to the visitors of Urgent Care (“Baptist Health South Florida,” 2020). The strategy of focusing on constant development and introducing new services creates such benefits as the attraction of more visitors and the creation of a more structured process for the employees. The use of the new features not only makes the company’s facilities more attractive to the patients but also simplifies the work procedures for the professionals. However, such disadvantages as financial expenditures for research and development and potential bugs with the introduction of new information technology might occur.

The strategy that can be recommended to Baptist Health as a non-profit organization is related to diversification. The expansion of the existing market and the introduction of new healthcare programs can have a positive effect on the company’s performance. The steps for this strategy implementation would be the opening of the new care center in a county where there is no company’s department, the opening of a research and development center that will focus on finding new ways to treat various illnesses. In conclusion, Baptist Health represents an organization that has a stable position within the industry and is continuously working on improvement and development.

References

Abdulwahab, S. (2016). The relationship between job satisfaction, job performance and employee engagement: An explorative study. Issues in Business Management and Economics, 4(1), 1-8.

Baptist Health South Florida. (2019). Web.

Baptist Health South Florida offers Save My Spot feature to make Urgent Care visits faster and more comfortable. (2020). Web.

Click Here To Order Now!