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One of the clear-cut examples of a company that takes stakes at using other HRM strategies than the modern outsourcing, Baiada Poultry Pty Ltd. is a successful private company that provides the entire continent of Australia with poultry (Baiada, 2012). Thus, the company creates a case for considerable competition in the Australian poultry market and, nevertheless, manages to stay afloat. To address the current HRM policy of the company correctly, a detailed exploration of the current policy, i.e., the internal human resource policy (Beaumont 1993, p. 19), must be conducted.
It is worth mentioning that the market size is rather large, since the company production embraces the entire continent, and, therefore, the stakes are quite high. Speaking of the market itself, one must mention that it presupposes considerable competitiveness since several major companies supply poultry all over Australia, some of them belonging to the sphere of farming, which means that their sources are located near the company. Therefore, several companies have considerable advantages compared to Baiada Poultry Pty Ltd. (IBISWorld 2010).
Also, it is important to add that the target market, i.e., the Australian poultry market, according to what Scoresby and Smith (2011), has always been extremely poor, starting from the earliest stages of the country development up till now:
Poultry, indeed, was not to be had in sufficient quantity in the Melbourne market; Captain Boyce had obtained several dozen fowls from Sydney at a high price. Poultry is dear, and market poultry generally poor, because the rearing of fowls is but moderately remunerating. (p. 235)
Thus, in the light of the above-mentioned, the efficiency of the chosen HRM strategy must be verified for the company to beta the rivals and stay the leading one in the sphere of poultry trade.
Industry and Market
It is essential to mention that the current HRM strategy that the company resorts to is quite a wise decision, since hiring the staff from within the company y will allow preventing information leakage and, thus will help the company to keep its marketing and management decisions secret. Therefore, it is important that Baiada Poultry Pty Ltd. Could continue hiring the staff from its human recourses and develop the specific bonding within the company.
However, it is also essential to admit that the given marketing decision also has its disadvantages, since, rejecting the outsourcing practice, the company might also face the threat of regress. Without the new ideas that the external sources could bring to the enterprise, the latter is highly likely to cease to develop.
Still, according to what Marchington (2005) claims, the chosen way of development can also prove considerably advantageous. As the latter claims, internal human resources will allow the company to “achieve a distinctive comparative advantage” (p. 74), since the given strategy “emphasizes the importance of congruence between human resource policies and organizational objectives rather than, for example, with more general professional or occupational orientations that spread across organizational boundaries” (p. 74).
Therefore, the choice of the strategy will help the company to gain more weight in the Australian market, yet will demand more careful research on the current market trends. Once continuing the chosen strategy of the HRM practice, Baiada is bound to win the chase for the most influential Australian poultry company.
Reference List
Baiada 2012, History. Web.
Beaumont, P B 1993, Human resource management: key concepts and skills, Sage, Thousand Oaks, CA.
IBISWorld 2010, Poultry meat farming in Australia – industry market research report, Reportlinker. Web.
Marchington, M 2005, Fragmenting work: blurring organizational boundaries and disordering hierarchies, Oxford University Press, Oxford, UK.
Scoresby, W & Smith, 2011, Journal of a voyage to Australia, and round the world for magnetical research, Cambridge University Press, Cambridge, UK.
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