Aspects of the Urgent Care Center

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Table of Contents

Introduction
Discussion
Conclusion
References

Introduction

As per the case, the market research indicates that entrepreneurs found that the urgent care center model would appeal to the general population, particularly those who need medical attention outside of regular office hours or individuals with no primary care physician. Additionally, they discovered that segments of the population, including young professionals and working parents, would find the center’s convenience and accessibility attractive.

Discussion

The profile of customers with a higher probability of using urgent care centers is individuals in need of immediate medical attention, those in need of medical attention outside normal working hours. Such people are more likely to value the convenience and accessibility provided by the care center. According to (Fang et al., 2021), expediency and access to care are the most vital elements in consumer decision-making. Customers always want to feel safe and less difficult as they seek medical care.

Understanding the attributes of best prospects, such as the need for medical attention past routine office hours and lack of primary care primary contributes to making appropriate decisions. The knowledge helped in the establishment of an effective market campaign through target advertisements to individuals who are relevant to the project. Such practices could include targeting professionals and working parents and advertising during weekends and evenings. All the advertisements would be done at appropriate times can reach potential customers.

Urgent care centers provide healthcare services for those needing immediate medical attention. Several elements must be considered for a successful operation, including accessibility, convenience, quality of care, and patient satisfaction. The center should offer services relevant to the patient’s needs and schedule. Further, the care should be quality, requiring well-trained and experienced medical personnel (Thomas, 2020).

Conclusion

Lastly, there should be a collaboration between the center and other facilities or professionals to ensure patient satisfaction.

One goal for marketing the urgent care center could be to increase patient satisfaction by 15% within the next five months.

References

Thomas, R.K. (2020). Marketing health services (4^th ed.). Health Administration Press.

Fang, J., Liu, L., & Fang, P. (2019). What is the most important factor affecting patient satisfaction–a study based on gamma coefficient. Patient preference and adherence, 13, 515. Web.

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Aspects of the Urgent Care Center

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