Aspects of the Market Entry Strategies

NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.

NB: All your data is kept safe from the public.

Table of Contents

Introduction
Discussion
Conclusion
Reference

Introduction

While there are several market entry strategies, only a few of them can be effective in terms of supply chains. For instance, the most likely market entry strategy to incur supply chain issues is exporting, and it takes the first place due to extreme reliance on supply networks.

Discussion

The first reason is that this strategy is based on the constant delivery of products to a specific destination, and minor disruptions of supply chains can result in a long delivery process. Moreover, tariffs and quotas can result from exporting, which can result in challenges of exporting a number of goods exceeding the limit or taxes, which will make the goods more expensive (Sanders, 2020). Such issues can be mitigated with the help of Plan B, such as having several supply networks instead of relying only on one.

Then, the next market entry strategy that can incur supply chain risks is licensing, which is ranked second due to licensee risks. The first reason is that the process is based on the agreement, which can be short or terminated (Sanders, 2020). Moreover, the licensee can become a competitor, which can put the supply chain at risk (Sanders, 2020). Such issues can be eliminated by focusing on the agreements, their conditions, and termination.

In comparison with the last few strategies, full ownership is less risky due to exposure to new environments and stricter regulations. However, there are still risks that can jeopardize the success of a company, such as governmental restrictions on foreign companies, which can disrupt the supply chain (Sanders, 2020). Moreover, a lack of networks in the new country can contribute to difficulties with supply networks (Sanders, 2020). The situation can be changed with the help of networking or mentoring to gain a client base or focus on the industry, which will not be suppressed by governmental control.

Conclusion

Finally, joint ventures are least likely to incur supply chain issues due to reliance on foreign partners. The main risks it can be exposed to are risks of having intellectual property stolen or having conflicts with the partners due to cultural differences. These risks can be mitigated with more security cultural diversity, and training. Therefore, the least likely strategy to incur issues is a joint venture, while the most likely is exporting.

Reference

Sanders, N. R. (2020). Supply chain management: A global perspective. Wiley.

Click Here To Order Now!

Aspects of the Market Entry Strategies

Do you need this or any other assignment done for you from scratch?

We have qualified writers to help you.

We assure you a quality paper that is 100% free from plagiarism and AI.

You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)