Aspects of Business in the Digital Era

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Table of Contents

Abstract
Summary
Background
Literature Review
Methodology
Research Impact and Value
References

Abstract

In today’s highly connected world, businesses of all sizes face new and exciting daily problems. In its broadest sense, Business in the digital era is the practice of publicizing a service or good using digital channels. Because of the proliferation of digital platforms worldwide, digital media have emerged as crucial tools for reaching and engaging consumers and fostering meaningful relationships between brands and their target demographics. This research proposal will analyze the increasing prevalence of fraudulent activity and intrusions by hackers in commercial enterprises in the digital era. The paper will also illustrate the effects of digital technologies on business processes and how corporations are leveraging technology to improve efficiency. Additionally, this study will look for patterns or trends in how businesses conduct their digital-age activities.

Moreover, the proposal will review literature based on the growing prevalence of fraudulent activity and intrusions by hackers in commercial enterprises in the digital era by providing various views of multiple researchers based on the topic. The proposal will also provide a methodology section describing the approach, philosophy, strategy, design, and sampling methods used in the study. The proposal will also discuss the data collection, analysis of the findings, and ethical considerations based on the survey. Lastly, the paper will analyze the research impact and value by disusing theory, practice, and policy regarding Business in the digital era.

Summary

The Internet determines what it means to be human in the twenty-first century, including how individuals communicate, work, and socialize. It has become integral to how most companies and institutions interact with customers. Suppose a business wants to increase its customer base and foster stronger ties with its existing clientele. In that case, it should focus on providing a great online experience for its clientele through various internet channels and social media. In addition, businesses need to learn why some products are more popular online than others. Companies in today’s digital era differ from their conventional predecessors primarily in that they focus on satisfying the wants and demands of their customers. Search Engine Optimization (SEO) and Search Engine Marketing (SEO) have been primarily used in various current business operations.

Despite all this, the prevalence of fraudulent activity and intrusions by hackers in commercial enterprises is growing in the digital era. This is because there are more opportunities for fraud and intrusion now that businesses increasingly rely on digital tools and systems. Additionally, hackers are becoming more sophisticated in their methods, making it more difficult for businesses to protect themselves. As a result, businesses must be increasingly vigilant to detect and prevent fraud and intrusion. There are several steps that businesses can take to protect themselves from fraud and intrusion. First, they should ensure that their digital tools and systems are updated and secure. They should also implement policies and procedures to prevent and detect fraud and intrusion. Finally, they should educate their employees on identifying and reporting suspicious activity. By taking these steps, businesses can help to protect themselves from the growing threat of fraud and intrusion.

Background

Purpose

The purpose of this research proposal is to explore how businesses are operating in the digital era, specifically the prevalence of fraudulent activity and intrusions by hackers in commercial enterprises in the digital era. The paper will also focus on understanding how companies use technology to work more efficiently and how digital tools impact business operations. Additionally, this research will identify trends or patterns in business operations in the digital era. The study will also discuss how these changes impact businesses and what strategies companies use to adapt. Ultimately, this proposal will provide insights into how businesses are faring in the digital era and what challenges they face.

Research Question

Some of the research questions based on this research proposal include: First,what are some of the reasons behind the increasing frequency of fraud and hacker interventions in Business in the digital era. Secondly, how will businesses run in the digital age? Another research question is what will be some of the businesses’ challenges and opportunities in the digital age? The last research question is, what will be some of the different business models used in the digital age?

Aims and Objectives

This research proposal investigates how businesses operate in the digital era. The research objectives are: The main objective is to understand the increasing prevalence of fraud and hacker involvement in Business throughout the digital era. Another objective is to determine some of the businesses’ challenges and opportunities in the digital age. Secondly, the research proposal aims to identify the different strategies businesses use to operate in the digital era. Another objective of the research proposal is to evaluate the effectiveness of these strategies. Another aim of the study is to recommend ways businesses can improve their operations in the digital era. This research proposal also aims to identify and assess the opportunities and challenges of digital business transformation. Moreover, another objective of the proposal is to understand how digital Business is changing the competitive landscape and what strategies can be used to succeed in this new environment. Lastly, the research proposal identifies the critical success factors for successful digital business transformation.

Literature Review

As per Ansong and Boateng (2019), the Increasing frequency of fraud and hacker interventions in Business in the digital era is a serious problem that needs to be addressed. Businesses need to be more vigilant in their security measures and take steps to prevent these attacks. Fraud and hacking are becoming more common as the world becomes more digital. With more businesses moving online, there are more opportunities for hackers to exploit vulnerabilities. These attacks can have severe consequences for businesses, including financial loss, damage to reputation, and loss of customer trust. Another study by Borges et al. (2021) affirms that Businesses need to be aware of the risks posed by fraud and hacking and take steps to protect themselves. They should have robust security measures, including firewalls, intrusion detection, and encryption. They should also train their employees to identify and avoid potential threats. The Increasing frequency of fraud and hacker interventions in Business in the digital era is a serious problem that needs to be addressed. Businesses need to be more vigilant in their security measures and take steps to prevent these attacks.

By taking these steps, businesses can protect themselves from the financial and reputational damage caused by these attacks. According to research by Kholmuminov et al. (2021), The increasing fraud and hacker interventions in Business in the digital era has been a significant problem for businesses worldwide. These attacks can cause businesses to suffer from severe financial loss, damage to reputation, and a loss of customer trust. To protect themselves from these attacks, businesses need to take some serious security measures, which include firewalls, intrusion detection, and encryption. Furthermore, businesses should train their employees to identify and avoid potential threats. For example, businesses can provide their employees with security awareness training covering social engineering and phishing topics. By taking these steps, businesses can significantly reduce the chances of being attacked by fraudsters and hackers.

Purwanto et al. (2019) state that if a business suffers from a fraud or hacker attack, it should have a plan to quickly and effectively respond to the incident. This plan should include steps such as contacting law enforcement, informing customers, and taking steps to prevent future attacks. By taking these precautions, businesses can help to protect themselves from the Increasing frequency of fraud and hacker interventions in Business in the digital era. In addition, businesses can join forces with other businesses to create a community that can share information about these attacks and helps protect each other. By working together, businesses can make it harder for fraudsters and hackers to succeed.

Another study by Syazali et al. (2019) says that The Increasing frequency of fraud and hacker interventions in Business in the digital era is a serious problem, but it can be addressed. Businesses need to be more vigilant in their security measures and take steps to prevent these attacks. By taking these steps, businesses can protect themselves and their customers from the financial and reputational damage caused by these attacks. The present generation is mainly accountable for transforming many spheres of society, including the economy and culture. Another study by Ansong and Boateng (2019) ascertains that internet business uses have been mapped out and are widespread. The digitalization of operations and the development of less costly forms of advertising have primarily contributed to the success of this cutting-edge strategy in enhancing economic status and performance. Innovation, management, and productivity are crucial in today’s Internet-based economy.

Methodology

Approach

This research will utilize a qualitative methodology. This methodology is appropriate for this research as it will help gain an in-depth understanding of how businesses operate in the digital era. In addition, it will allow the researcher to gain insights into companies’ attitudes towards the digital age. A semi-structured interview is an interview in which the interviewer asks the interviewees a set of predetermined questions and allows the interviewees to discuss other relevant topics. A total of 10 businesses will be interviewed. These businesses will be selected based on their experience operating in the digital era. The businesses will be selected from various industries, including the retail, manufacturing, and service sectors. The interviews will be conducted in person. The interviews will be recorded and transcribed. The transcripts will then be analyzed using thematic analysis.

Philosophy

This research will utilize a constructivist philosophy. This philosophy holds that reality is socially constructed. This means that people’s interactions with others shape their understanding of the world. This philosophy is appropriate for this research as it will help investigate how businesses have adapted to the digital era. The constructivist philosophy will aid in understanding how businesses have been affected by technological changes and how they have responded to them.

Strategy

This research will utilize a case study strategy. This strategy is appropriate for this research as it will help investigate how businesses have adapted to the digital era. As part of the research, interviews and focus groups with business owners and managers will be conducted to comprehensively comprehend how businesses perform their operations in the digital era. Secondary sources such as business publications will be used to supplement the results.

Design

A qualitative-based research design will be used for this study. This study’s design is well-suited to elucidate modern firms’ inner workings, owing to the wealth of data it will provide. Interviews with business executives will obtain additional information regarding how firms have adjusted to the digital age. The findings will be supplemented by data from secondary sources like scholarly articles and company reports.

Sampling and Access

This research will utilize a purposive sampling strategy. This strategy is appropriate for this research as it will allow us to target specific businesses that have adapted to the digital era. This research will utilize a purposive sampling strategy. This strategy is appropriate for this research as it will allow us to target specific businesses that have adapted to the digital era and have successfully established themselves online. This method is also helpful for the researcher as it gives the researcher a degree of control over the sample (Bryman, 2016). In this case, the research will target small businesses based in the United Kingdom with an online presence. Furthermore, we will also target businesses that have established themselves within the last ten years. This will allow us to capture businesses that have adapted to the digital era and have a firm grasp of the digital world.

Data Collection

The data utilized in the study will be considered derived data because it was compiled from many sources. The study will rely on already-existing databases for its data. The primary motivation for adopting secondary data sources will be to maintain the reliability of the study’s qualitative and quantitative findings. Using secondary sources of information will also help reduce the possibility of mistakes being made during the study. Finally, because there will be no need to physically collect the data in this study area, secondary-based data collection will reduce both the money and time spent on the pilot study. Skype will be among the internet resources for this study that will help connect with the various business owners. Live video calls will now be feasible because of such digital tools. It will also be employed to connect with multiple small business operators using the LinkedIn platform.

By employing a variety of search engines, the research will be able to get the data needed to understand business operations in the digital era properly. Survey Monkey, an online polling site, will also be employed for this study. The online survey tool SurveyMonkey will make it possible for researchers everywhere to collaborate on survey creation and administration. The online survey tool SurveyMonkey will offer a paid premium version and a no-cost basic edition. The free edition is severely lacking compared to the paid version in survey data. This study will use the paid version to get around the lack of survey data by giving it access to more people, more data, and more advanced survey options. Exporting survey results to SPSS will be a standout feature based on Survey Monkey’s commercial edition.

The acquired data will be subjected to multiple statistical analyses, which will benefit the study. Participants will be asked to fill out an online-based questionnaire for data to be collected for the online surveys. The online-based data collection strategy will reduce the time and money needed to physically meet with the study participants. Due to the convenience of collecting data online, participants’ busy schedules will be less likely to be disrupted by this study. Survey Monkey’s collection of information and organization will be top-notch.

Analysis

Digital technology has transformed the business landscape, providing new opportunities for growth and efficiency. The digital era has ushered in a new age of data-driven decision-making, with businesses using data to improve operations, better understand customers, and make more informed strategic decisions. In the digital era, the prevalence of fraudulent activity and intrusions by hackers in commercial enterprises is growing. This is because more and more businesses are conducting their operations online, which provides more opportunities for criminals to gain access to sensitive information (Gupta et al., 2022). The growing prevalence of fraud and hacking has increased the money businesses lose to these activities. Businesses are estimated to lose billions of dollars each year to fraud and hacking. The problem of fraud and hacking is only expected to grow in the future as more and more businesses move their operations online. Businesses need to be extra vigilant in protecting their online assets and information.

There are several steps that businesses can take to protect themselves from fraud and hacking, such as investing in security measures and training employees on how to spot and report suspicious activity. Despite the growing prevalence of fraud and hacking, many businesses are still not taking adequate steps to protect themselves. This leaves them at risk of losing even more money to these activities. It is essential for businesses to be aware of the dangers of fraud and hacking and to take steps to protect themselves (Awotunde and Misra, 2022). Otherwise, they could lose a lot of money to these activities. The best way to protect your business from fraud and hacking is to invest in security measures and train your employees on how to spot and report suspicious activity. Individuals should not wait until their Business has been the victim of fraud or hacking to take action – they should take steps now to protect their business and their bottom line.

Ethical Considerations

The digital age has given rise to several ethical considerations in the business world. With the advent of social media, businesses can now connect with their customers and clients in previously impossible ways. This increased connectivity has led to a heightened expectation of business transparency and accountability (Ansong and Boateng, 2019). As such, businesses must consider the ethical implications of their actions before taking them.

Limitations

The digital age has also created several limitations for businesses. The most notable of these is the increased competition that businesses now face. With the ability to reach a global audience, businesses must directly compete with firms from all over the world (Hosseini Tabaghdehi and Kalatian, 2022). This increased competition can lead to lower prices and margins, as well as increased pressure on businesses to innovate and differentiate themselves.

Validity

The validity of research in the digital age is also a concern. With the ability to access vast amounts of data, it can be challenging to determine which sources are reliable and which are not (Hosseini Tabaghdehi and Kalatian, 2022). Furthermore, the speed at which information can spread online can sometimes make it difficult to verify the accuracy of information.

Relevance v. Rigour

Another consideration for businesses in the digital era is the balance between relevance and rigor. With the vast amount of online information, businesses must ensure that their research is both relevant and rigorous. Relevant research is that which applies to the Business’s specific context, while thorough research is that which is methodologically sound.

Research Impact and Value

Theory

The impact of digital technology on businesses has been profound. The adoption of digital technologies has allowed businesses to operate more efficiently and connect with customers in new and innovative ways. However, the full extent of the impact of digital technology on businesses is still not fully understood. The most apparent effect of digital technology on businesses is efficiency (Purwanto et al., 2019). The adoption of digital technologies has allowed businesses to automate many tasks and processes, resulting in increased efficiency and productivity. For example, businesses can now use online tools to manage inventory, track customer orders, and process payments. In addition, businesses can directly communicate with customers and employees online, dramatically reducing the need for physical.

Practice

The adoption of digital technology has had a significant impact on the way businesses operate. Many businesses have improved their efficiency and connect with customers in new and innovative ways. However, some businesses still have not fully adopted digital technology and are disadvantaged.

Policy

The impact of digital technology on businesses has been significant. The government has been working to create policies encouraging companies’ digital technology adoption. However, there is still room for improvement in the procedures and regulations governing the use of digital technology by businesses. The government has considered setting up a task force to study the impact of digital technology on businesses. The task force comprises representatives from the private sector, academia, and the government (Purwanto et al., 2019). The task force has been charged with developing recommendations on how the government can better support businesses’ adoption of digital technology.

References

Ansong, E., & Boateng, R. (2019). Surviving in the digital era–business models of digital enterprises in a developing economy. Digital Policy, Regulation and Governance.

Borges, A. F., Laurindo, F. J., Spínola, M. M., Gonçalves, R. F., & Mattos, C. A. (2021). The strategic use of artificial intelligence in the digital era: Systematic literature review and future research directions. International Journal of Information Management, 57, 102225.

Hosseini Tabaghdehi, S. A., & Kalatian, H. (2022). Trust in the global value chain in the digital era. Strategic Change, 31(1), 129-135.

Kholmuminov, S., Tursunov, B., Saidova, M., Abduhalilova, L., & Sadriddinova, N. (2021, December). Improving the Analysis of Business Processes in Digital Era. In The 5th International Conference on Future Networks & Distributed Systems (pp. 775-789).

Purwanto, R. M., Mukharrom, T., Zhilyakov, D. I., Pamuji, E., & Shankar, K. (2019). Study the importance of business ethics and ethical marketing in the digital era. Journal of Critical Reviews, 6(5), 150-154.

Rybakova, E. V., & Nazarov, M. A. (2021). Entrepreneurship in digital era: prospects and features of development. In Current achievements, challenges and digital chances of knowledge based economy (pp. 105-112). Springer, Cham.

Syazali, M., Putra, F., Rinaldi, A., Utami, L., Widayanti, W., Umam, R., & Jermsittiparsert, K. (2019). Retracted: Partial correlation analysis using multiple linear regression: Impact on business environment of digital marketing interest in the era of industrial revolution 4.0. Management Science Letters, 9(11), 1875-1886.

Gupta, S., Gabrani, G., & Arya, P. K. (2022). Intrusion Detection System with Layered Approach to Internet of Things—A Business Paradigm. In Internet of Things (pp. 117-132). Springer, Singapore.

Awotunde, J. B., & Misra, S. (2022). Feature extraction and artificial intelligence-based intrusion detection model for a secure internet of things networks. In Illumination of Artificial Intelligence in Cybersecurity and Forensics (pp. 21-44). Springer, Cham.

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