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Apple is the largest American corporation specializing in the development and production of personal computers, tablets, smartphones, laptops, and software. It is worth mentioning that the company’s revenue is about $365 billion (MacroTrends, 2022). The trademark is among the pioneers in the field of PCs and multitasking OS with a graphical interface. Apple is headquartered in Cupertino, California, and the brand makes extensive use of innovative technologies and unique, recognizable designs in its gadgets (Beattie, 2021). The company became the first US corporation whose capitalization amounted to more than a trillion US dollars. April 1, 1976, in Los Altos, California, USA, Apple Computers was officially registered on this day (Beattie, 2021). Its founders and first shareholders were Steve Jobs, Steve Wozniak, and Ronald Wayne. It is worth noting that the iPhone and iPad are by far the best-selling products.
The first gadget was introduced to the world back in 2007; since then, the manufacturer has sold more than a billion smartphones, and half of them have been sold in the last five years. In many ways, this has become possible since the American brand actively creates and uses innovations in its own devices. The company’s customer base is consumers from all over the world, of different ages, gender, and professions (Beattie, 2021). This is due to the attractiveness and availability of gadgets and software produced by the company. Today, Apple has a unique reputation comparable to a cult in the consumer electronics industry and ranks first in the world by market capitalization (Beattie, 2021). Apple’s main competitor is Samsung, as well as growing in popularity and Chinese technological manufacturers, such as Huawei. However, the company’s current situation demonstrates its dominance in the market, as shown by its growing financial indicators.
Mission, Vision, and Values of the Organization
Apple’s mission is to create technologies that will provide their customers with opportunities for comfortable work and use. Regardless of the type of consumer, it is important to provide everyone with an innovative solution with its software and hardware. Apple includes the aspiration to make a positive impact on the world for people to live in its purpose and vision (Apple, 2022a). The company hopes to achieve this through the effective use of technology. “On the other hand, Apple’s vision expresses the company’s desire to do well and thus get excellent results in the future” (Apple, 2022a, para 7). The company aspires to develop by providing products based on innovation and research, high quality, and modern technology, not to mention exceptional customer service. The company’s values are that the products free people from hard and tedious work and make the world more comfortable for life.
Ethical Principles and Policy
Apple is dedicated to adhering to the most significant labor, human rights, environmental, and ethical standards. Suppliers to Apple must offer safe working conditions and treat employees with decency and respect (Apple, 2022a). Furthermore, they must operate honestly and ethically, and wherever they create products or provide services for the organization, they must employ environmentally friendly procedures (Apple, 2022a). It is also worth noting that the ethics and policy of the company focuses entirely on the maintenance of labor and civil rights. Apple is struggling in every way with manifestations of discrimination, child labor or disrespectful attitude, and manifestations of harassment. In addition, the organization strongly supports initiatives related to the prevention of threats to the health of its employees (Apple, 2022a). In the field of ecology, the company also uses the latest developments to reduce the negative impact of production on the environment. In ethical matters, Apple supports intellectual property protection and strives for sustainable social and economic development and community support.
Reasons for Choosing this Organization
Apple is one of the largest technology companies, and, considering the latest financial reports, one of the most successful and influential. Thus, this organization has many opportunities to influence various processes in society. The choice of this company is determined by the desire to indicate the degree of responsibility that such organizations bear to their customers and the whole world. Apple, as already mentioned in the previous paragraph, participates in every possible way in projects supporting the development and development of green energy (Apple, 2022). In addition, the company certainly invests in the development of education and the support of communities and various ethnic groups. However, it is necessary to highlight a new area in which Apple would need to take a more active part. In this case, we are talking about healthcare, as this would significantly improve the quality of life. The company’s technological and financial capabilities allow it to contribute to developing applications or technologies that can help patients with difficulties.
Big tech corporations want to participate in digital healthcare right now: Amazon and IBM, Microsoft and Google, software and hardware corporations are trying to expand their position in the industry. The advent of the HealthKit platform and the health app, which launched with the first Apple Watch, were the first evidence of Apple’s expanding interest in health care (Apple, 2022). Through this innovation, the company provided users with opportunities for diet, exercise time and other indicators. However, it is necessary to develop larger projects aimed not only at maintaining health but also at treatment directly.
References
Apple. (2022). Apple commits $430 billion in US investments over five years. Apple Newsroom. Web.
Apple. (2022a). Apple compliance – ethics and compliance. Apple Compliance. Web.
Beattie, A. (2021). How did Apple get so big?Investopedia. Web.
MacroTrends. (2022). Apple revenue 2010–2021 | AAPL. Web.
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