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Corporate communication has been trending in the direction of more openness and involvement with stakeholders; as an example, When asked about corporate communication, the response to the question reveals a change in emphasis from corporate identity and branding to transparency and stakeholder participation, which have been more important in recent years (El-Ramady et al., 2021). To properly react, it is vital to communicate concerns about supplier firms while also clearly identifying major stakeholders, such as those interested in financial and environmental activism. Students may be intrigued to find that there are other ways to engage stakeholders, such as via social media.
According to its reputation, Apple is more open than one would assume. Regardless of industry, every firm has the same four primary stakeholders: customers, employees, business partners, and shareholders. Apple indeed has a reputation for keeping new products under wraps from its customers. It might be a very successful marketing strategy if you have the market power to pull it off under the correct conditions. For the time being, Apple can get away with this behavior because of its dominance in the niche markets in which it competes and the restricted product offerings it offers. Businesses will want to know about Apple’s plans and future products as the firm works to expand its corporate market share.
Account management, knowledge or competence centers, and transactional support services are better balanced with the new approach. Tradeoffs may be essential if this division of labor is used as a matrix structure (which divides communication duties), as shown in the example. An effective answer would elaborate on these tradeoffs and how they relate to the various kinds of businesses in more depth than a standard response. Responses to questions about stakeholder engagement must be qualified by recognizing that Apple is a market leader, has an iconic brand, and a reputation for high-quality products and innovation and that the new CEO lacks communication dynamism, but Apple has an opportunity to communicate about Steve Jobs and his legacy, which he passed away last year.
Reference
El-Ramady, H., Illés, A., Ezzat Kassem, A., Prokisch, J., & Holb, I. (2021). Nano-Management of Bitter Pit in Apple Crop: A Short Communication. Environment, Biodiversity and Soil Security, 5, 1-2. Web.
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