Apple Inc.’s Brand Position in 2014

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Apple was reported to be the top luxury brand among the most affluent individuals in China in 2014 (Sun par. 10), which can make one proud to be a representative of the brand. Clearly, this title was not achieved for nothing; the brand is highly valued by consumers all over the world. Of course, the customers’ appreciation comes primarily from the quality of the products that Apple proposes. The enterprise always endeavors to provide its clients only with the products of the best quality, with no exception; the firm strives to create the very best product that is possible to imagine (Kagan n. pag.).

Noteworthy, this relates not only to Apple’s technological devices but also to the programs that they utilize. In fact, there is an opinion that Apple is primarily a software producing company, but the company follows the principle that high-quality software requires the best hardware (qtd. in Bajarin par.3).

It should also be stressed that Apple provides its clients with some of the best services available in the industry. The company practices an individual approach to their clients; its employees are always genuinely ready to help a customer should the latter need it (Kagan n. pag.). The enterprise also always lives up to its promises, providing the consumers with exactly what has been promised them and perhaps even more, but in no way less (Kagan n. pag.).

And another important feature of the firm’s products is their always extremely attractive design, which lets the firm’s clients fully enjoy not only the functions but also the looks of their new gadgets (Kagan n. pag.).

In addition, Apple pays much attention to the issues of corporate social responsibility, striving to maximize its sustainability and environmental friendliness. For instance, its products are some of the most energy-efficient technologies. The company constantly tries to reduce the amount of power its gadgets use; during 2008-2014, the average amount of power used by Apple’s products decreased by 57%. The enterprise has also eliminated the use of toxic materials (such as mercury or lead) in its products. The company has also significantly reduced the weight of packaging that they use. In addition, the company’s facilities are largely powered by renewable sources of energy. Thus, the company works hard not only to satisfy its clients but also to preserve the natural world (Werth n. pag.).

Clearly, both the quality of Apple’s products and services and their sustainable approach create a great benefit for society. In the market, the company offers goods of the highest quality, making its rivals strive to achieve the same standard. In the environmental sphere, the business also sets an example for other enterprises. In addition, it is essential that the firm pays much attention to research and development, constantly creating innovations and providing the world with new technologies.

When meeting a client for the first time, it would be essential for me to prove the quality of Apple’s services not just by word but also by action. I would ensure that the service I provide meets and even beats the standards that are set by Apple. I would attract the customer by the fact that Apple’s production is considered the best even among the most affluent persons not only for its quality but because of its other numerous advantages. I would also inform the client that, unlike other gadgets, Apple’s products do not contain toxic materials, and are completely safe for their users.