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Introduction
The agreeable fact is that negotiations are critical towards making human life more comfortable. Different parties use negotiations in order to solve their conflicts. Negotiations can take different shapes depending on the targeting goals (Lewicki, 2010). This paper will focus on the ongoing patent dispute between Samsung Group and Apple Incorporation.
Companies Involved
Apple Inc. and Samsung Company are the leading producers of smartphones and handheld devices. Apple is an American company operating in different corners of the globe. Samsung is a leading South Korean multinational company that produces superior devices. Apple Incorporation “produces revolutionary devices such as the iPhone, the iPod, and the iPad” (Blumberg, 2014, par. 4).
Samsung commands a lead in the global market by producing powerful electronic appliances and mobile devices. Some of the company’s leading products include smartphones and tablets. These two corporations have defined their missions in an attempt to emerge successful.
Analysis of the Dispute and Negotiation Strategies
Samsung Group and Apple have been trying to solve their patent dispute within the last 3 years. This dispute has resulted in a major legal war. The issue began after Apple Incorporation examined the features of the famous Galaxy S. According to Apple Inc., “the smartphone resembled its iPhone” (Blumberg, 2014, par. 3).
The programmers and executives at Apple Incorporation believed strongly that Samsung had copied their smartphone (Blumberg, 2014). Apple decided to sue Samsung for stealing its revolutionary technology. On the other hand, Samsung accused Apple for stealing its cutting-edge ideas. This situation explains why the two companies have been clashing.
The companies have used different approaches in an attempt to deal with this patent issue. Their “efforts have not succeeded thus forcing the companies to settle the dispute out-of-court” (Blumberg, 2014, par. 5). However, their recent efforts to address the dispute have been unsuccessful.
It is agreeable that the two companies have been using a Distributive Bargaining Strategy (DBS) in an attempt to deal with the issue. According to Lewicki (2010, p. 68), “disruptive bargaining makes it easier for different parties to share fixed resources”.
The dispute between Samsung Group and Apple Incorporation has become complicated. The current situation explains why new negotiation tactics cannot be effective towards dealing with this dispute. The stakes “have become extremely high for these two companies” (Blumberg, 2014, par. 8).
The above fact explains why new efforts would be critical towards addressing this dispute (Lewicki, 2010). The final research paper will analyze the issues surrounding this conflict. The paper will also identify the most appropriate strategies and procedures towards dealing with this problem.
Concluding Remarks
Samsung and Apple have presented different tones thus making it impossible to deal with their conflict. According to economists and analysts, this case might affect the performance of these two companies. Apple Inc. believes that “Samsung should accept defeat because it has stolen its technologies” (Blumberg, 2014, par. 9).
On the other hand, “Samsung Group believes strongly that Apple is only trying to defame it” (Blumberg, 2014, par. 12). These two smartphone designers have spent millions of dollars in an attempt to solve the issue amicably.
The negotiators involved in this dispute should get the best information in order to make the process successful (Lewicki, 2010). The final paper will identify and propose new negotiation strategies that can help the companies deal with this patent dispute.
Reference List
Lewicki, B. (2010). Negotiation. New York, NY: Saunders.
Blumberg, P. (2014, May). Apple, Samsung Blame Each Other for Lack of Settlement. Bloomberg. Retrieved from www.bloomberg.com
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