Annotated Bibliography About Niche Market

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Table of Contents

Niche Market
Annotated Bibliography
Regulatory Restrictions
References

Niche Market

The name of my business entity is 21^st Wear. 21^st wear is mainly involved in the selling of sportswear for children who are below the age of 16. The main aim of choosing this business venture is due to its huge market capacity. This is because the individuals who are below the age of 16 constitute the largest proportion of many populations in the world with the USA being one of them. As a result, it is possible for this business venture to command a huge market share and stand at a competitive advantage over its rivals by providing high quality products at a cheaper price. It also offers its customers the best consumer service in the industry. At the present moment, the business entity is a small store in down town of New York. However, the venture is expected to open more stores in New York, other states of the country, as well as Europe, Asia, South America and Africa. Young and middle-aged parents are the main target group of this business venture. These are the individuals who have young families.

Annotated Bibliography

Bell, R. M. (2006). How long does it take? How fast is it moving (if at all?) Time and technological learning in industrialising countries. International Journal of Technology Management, 36 (1), p. 25-39

Bell focuses on the trends of development that are being experienced in the industrial world. In this article, he argues that only a few studies have been conducted to identify the cause and trends of the dynamics that are being experienced in the industrial and economic world. Due to this fact, managers are basing their policies and decisions on limited research. This, therefore, affects the sustainability of such companies and industries. With the applications of his considerations, it will be possible to develop a sound business plan for 21^st Wear.

Berger, S. (2006). How We compete: What Companies around the World are Doing to Make it in Today’s Global Economy. New York: Currency-Doubleday.

Berger, a social scientist, uncovers three models of globalization in this article. The first model is referred to as the convergence model that views globalization as a trend that cannot be reversed; its triumph will continue to be felt in perpetuity. The second model is referred to as the national variant capitalism. It identifies the difference in the capitalism of economies of different states of the world. The third model is the dynamic legacies model. Unlike the previous models, cooperation on this model begins at a company level. Cooperation begins within the organisation among local, regional and national companies and finally occurs at the international level. From his work, I will be able to develop a strong organization culture for 21^st Wear and set achievable goals and objectives. This will enable the company to be sustainable in the short run and in the long run.

Cavoukian, A. and Tapscott, D. (2006). Privacy and Enterprise. The Big Idea, 1 (2), p. 1-26.

Covoukian and Tapscott explored the new web model called the enterprise 2.0 that makes it easier for companies and corporations to link with their stakeholders all around the world. This new model leads to the growth and development of a business entity with the use of Information technology. For it to be effective, managers should come up with policies and guidelines that will make the system be secure effective and efficient. As a result, trust, loyalty and confidence will develop between the company and its stakeholders. This will be a useful tool for my business entity to achieve its global development goals.

Regulatory Restrictions

Before 21^st Wear commences its operations, it has to be registered as a valid business entity as per the regulations of the United States. It will therefore be necessary to register the business entity and gain a valid certificate of operation. In addition, it is essential to gain the rights to sell clothes and shoe brands of different companies. It is also essential for the business operations to abide by the cultures and beliefs of all members of the society. To achieve this, the business will maintain a neutral ground on issues related to culture and gender.

References

Berger, S. (2006). How We compete: What companies around the World are doing to make it in today’s global economy. New York: Currency-Doubleday Cavoukian, A. and Tapscott, D. (2006). Privacy and Enterprise. The Big Idea, 1 (2), p. 1-26.

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Annotated Bibliography About Niche Market

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