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The Internet has changed how Canadians buy music, plan vacations, and research school projects, but it has also changed how they interact socially. People can use social media to exchange photos and videos, share news stories, write blog posts, and participate in online discussions. Individuals, businesses, organizations, governments, and legislators can also interact with large groups of people using social media. Along with the increase in online activity, there are concerns about how personal information shared by social media users may be collected and analyzed. The term ‘social media’ refers to a variety of Internet-based and mobile services that enable users to participate in online exchanges, contribute user-created content, and join online communities. The following Internet services are frequently associated with social media:
Blogs: A blog, which is short for ‘web log,’ is an online journal in which pages are typically displayed in reverse chronological order. – Websites such as WordPress, Tumblr, and Blogger offer free blog hosting.
Wikis: A wiki is defined as a collaborative website in which any participant may modify any page or create a new page using her Web browser.’ ‘ Wikipedia is a well-known example.’ a free online encyclopedia that employs Wiki technology
Bookmarking on social media: Users can use social bookmarking sites to organize and share website links. Reddit, StumbleUpon, and Digg are a few examples.
Sites for social networking: These are ‘web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections as well as those made by others within the system. Facebook and LinkedIn are two of the most popular in Canada.
Services that provide status updates: Status-update services, also known as microblogging services, allow people to share short updates about people or events, as well as view updates created by others.
As broadband Internet became more popular in the late 1990s, websites that allowed users to create and upload content began to appear. In 1997, the first social networking site (SixDegrees.com) was launched. A large number of social networking sites were launched beginning in 2002. Some, such as Friendster, experienced a brief surge in popularity before fading. Others created niche communities, such as MySpace, which catered to adolescent music fans. By the late 2000s, social media had gained widespread acceptance, with some services gaining massive user bases. For example, Facebook announced in November 2012 that it had 1 billion users worldwide, 18 million of whom were in Canada.’ Twitter had an estimated 517 million users in July 2012, with 10 million of them residing in Canada. Several factors have contributed to the rapid increase in social media participation. These include technological factors such as increased broadband availability, improved software tools, and the development of more powerful computers and mobile devices; social factors such as the rapid adoption of social media by younger age groups; and economic factors such as rising computer and software affordability and growing commercial interest in social media sites.
Until recently, Facebook dominated the social media landscape among America’s youth – but according to a new Pew Research Center survey, it is no longer the most popular online platform among youths. Today, roughly half (51 percent) of 13- to 17-year-olds in the United States say they use Facebook, which is significantly lower than the percentages who use YouTube, Instagram, or Snapchat. When it comes to which of these online platforms youths use the most, roughly one-third say Snapchat (35%) or YouTube (32%) is their favorite, while 15% say Instagram is their favorite. In comparison, 10% of youths say Facebook is their favorite online platform, and even fewer say Twitter, Reddit, or Tumblr is their favorite. Using social media poses a greater risk to youths than most youths realize. The majority of risks are classified as peer-to-peer; inappropriate content; a lack of understanding of online privacy issues; and outside influences from third-party advertising groups. Youths are discovering that they can easily and anonymously access information about their health concerns online. Excellent health resources on a variety of topics of interest to this population, such as sexually transmitted infections, stress reduction, and signs of depression, are becoming increasingly available to youth. Social media also allows to create a group of like-minded people to collaborate on projects. Students benefit significantly from social networking sites in school, primarily by connecting with one another on school assignments and collaborative group projects outside of class. By the use of social media small businesses Increased awareness and inquiries, improved customer relationships, and an increase in the number of new customers are all advantages of using websites and social media sites. Social media has greatly altered the consumer decision-making process, and over the last decade, a more sophisticated understanding of how consumers interact with brands has emerged. Although social media stimulating social movements has only recently begun to emerge. To meet this expectation, many emergency responders and organizations have already adopted the use of social media. They have begun to use social media because they believe it provides an additional tool for disseminating critical public safety information. Although social media and its associated risks have captured the attention of many authors. A very early study by Griffiths and Light (2008) focuses on the problem of media convergence, whereby a gaming website includes social media features, putting a sensitive young audience at risk of scamming. An Australian study suggests that many users are unaware of the potential risks of disclosing personal information on social media sites. Social media has many benefits, but it also has some drawbacks that have a negative impact on people. False information can lead to the failure of the education system; in an organization, the incorrect advertisement can reduce productivity; social media can abuse society by invading people’s privacy; and some useless blogs can influence youth, causing them to become violent and engage in inappropriate behavior. Social media can be beneficial, but it should be used in moderation to avoid becoming addicted.
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