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An e-commerce team has different specialists depending on the service and product type an organization sells and its business goals. However, multiple universal roles occur across all e-commerce teams. The team will comprise the following professionals; a Web engineer, marketing manager, content writer, graphic designer, logistics and inventory manager, and a customer support specialist. Generally, an e-commerce team structure comprises ten people at a maximum. Even so, it is possible to skip several roles due to inapplicability during the formative stages of a business journey. Nonetheless, it is important to identify all team members in advance to determine the role and functions of the requisite personnel. A good e-commerce team has individuals with specialized skills, and they work collaboratively. A bad web team lacks the essential personnel and roles are very fragmented.
Several strategies guarantee the successful formulation of an e-commerce team. To begin with, it is important to commence with an e-commerce strategy for business. Each role commingles with a specific phase of business development; ergo, identifying goals, values, and business needs allow effective budgeting (Sensusse et al. 253). The second approach to forming an e-commerce team is cost-effectiveness, which occurs based on limiting team operations within the budget. For this reason, the recruitment procedures happen in tandem with business processes. The third procedure entails setting expectations to create an enabling environment for the team to function by creating a culture in line with the business goals.
Fourth, hiring should occur as a collaborative effort to ensure the objective assessment of candidates to remove bias. Finally, regarding the hiring plan, a blend of in-house and outsourcing hiring strategies can optimize the team’s strength and save costs for the organization. In-house hiring ensures high employee retention rates, dedication, and productivity. However, for specialists that are absent in the organization, outsourcing can be less costly because the agency costs are fixed.
Work Cited
Sensuse, Dana Indra, et al. “Challenges and Recommended Solutions for Change Management in Indonesian E-Commerce.” 2020 International Conference on Information Technology Systems and Innovation (ICITSI). IEEE, 2020.
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