Amazon: Key Issues in Strategic Management

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Table of Contents

Introduction
Discussion
Conclusion
Reference

Introduction

Individuals are considered responsible for performing civic duties, and their acts should benefit society as a whole, according to the ethical idea of social responsibility. In this approach, a balance should be maintained between economic progress as well as societal, and environmental well-being.

Discussion

When a corporation works sustainably and responsibly and addresses its environmental and socio-economic implications, this is referred to as corporate social responsibility. This entails the consideration of human rights, as well as the community, conditions, and society in which it works. Social responsibility and policy are key issues in strategic management since social responsibility influences all business activities that potentially impact organizational strategy. For instance, based on the notion of dynamic capacities, researchers develop a separate strategic social responsibility paradigm (Siegel & Leih, 2018). This approach concentrates on establishing and maintaining an operational infrastructure that allows functional departments to optimize their impact by aligning strategy and capabilities (Siegel & Leih, 2018). Businesses with a high level of social responsibility have a superior public image, enhanced brand awareness and brand image, cost reductions, a competitive edge, greater consumer involvement, staff engagement, and more personnel benefits.

Conclusion

Concerning the integration of social responsibility and policy in recommendations for Amazon, it is feasible to emphasize environmental issues first. For instance, as a major global provider of delivery and shipping services, the company can include renewable energy programs and net zero carbon approaches to its strategic social responsibility activities. Furthermore, it is possible to propose a certain procedure related to the verification and proper audit of the current corporate social responsibility system. For example, additional policies can be integrated and potentially implemented regarding customer service and quality of delivery. It is compulsory to note that Amazon is a global, developed, and fundamental company, and small changes and additions can lead to significant shifts in the whole market. Thus, it can be recommended to highlight common issues when working with social responsibility and policies.

Reference

Siegel, D. S., & Leih, S. (2018). Strategic management theory and universities: An overview of the special issue.Strategic Organization, 16(1), 6-11.

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Amazon: Key Issues in Strategic Management

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