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Amazon’s success makes many people wonder at what price this breakthrough was obtained. The purpose of this documentary was to explore the goals and motives that drive the company and its head, Jeff Bezos, on the path to progress (FRONTLINE PBS, 2020). As it was found out during the investigation, the company’s policy is built on several main points. They are providing a good standard of living for the coming generations, helping people make decisions, and developing a new course for the future of all humanity.
Reflections on the future are the main idea of Jeff Bezos, which is reflected in all his projects. From the first thesis, Amazon improves life for ordinary people; for example, providing them with many convenient services, such as fast delivery within two days (FRONTLINE PBS, 2020). However, this movement has a powerful effect on the economy in general, as the corporation eventually crushes smaller companies, which causes persons to lose their jobs and income.
The weakest argument in favor of Amazon’s policy is to help people make decisions. The company implements this strategy by collecting a vast amount of data about people that are then used, for example, for contextual advertising. As one of the Amazon employees said, the one who owns the information is the king (FRONTLINE PBS, 2020). Therefore, the current collection of information may be fraught with manipulation, and this cannot be tolerated.
Finally, the main argument in favor of Amazon’s policy is creating a stable future for forthcoming generations. According to Bezos himself, the consolidation of all forces is necessary to implement this concept. Our planet is unique, and humanity will have to go into space to preserve it (FRONTLINE PBS, 2020). For these long-term plans, the owner of Amazon expands his business so much that it allows him to develop new technologies and implement his space program. Given that the concept of long-term plans worked with the company itself, such an approach to a global goal can be justified.
Thus, Amazon is a unique example of a corporation that used the full potential of capitalism to achieve its goals. In my opinion, this documentary gives a clear idea of the company’s policy and its position in the world. This video is extremely informative and allows thinking about the role of Amazon in the lives of people, as well as about the future of our planet and how to save it.
Reference
FRONTLINE PBS. (2020). Amazon empire: The rise and reign of Jeff Bezos (full film) | FRONTLINE [Video]. YouTube.
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