Amada Senior Care Company’s Management and Marketing

NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.

NB: All your data is kept safe from the public.

Table of Contents

Introduction
Amada Senior Care’s Marketing Mix
Assessment of Years on Operation, Growth Rates and Sales History
Management Team and Royalty Structure
Amada Senior Care’s SWOT Analysis
Recommendations
Conclusion
Works Cited

Introduction

Established by Tafa Jefferson in 2007, Amada Senior Care possesses 15 franchised divisions, with the first division franchised in 2012. The company is headquartered in Orange County, CA and has currently been registered in all states of the US except Rhode Island, Virginia and Hawaii. Primarily, Amada Senior Care aims at improving people’s living standards by providing encouraging and considerate non-health care. It is also committed to providing guidance and counselling to families, professionals and other individuals. Amada Senior Care is always on the verge to improve their services while progressively struggling to achieve outstanding customer experience. In addition, the company offers regular training to its staff. Due to such exceptional efforts, the company has remained on top of the game compared to other companies and franchise units offering non-medical care services as Amada.

Amada Senior Care’s Marketing Mix

It is vital to note that globalization has contemporarily transformed economic concepts in the non-medical care realm, just like any other field. This approach has successfully levelled the playing ground for all non-medical care entities, such as Amada Senior Care, allowing them to improve their performance in the marketplace while bringing to an end a number of traditional practices in the field (Hogan 7).

More significantly, the perceptual swing applies to the companies’ marketing mix too. In particular, practices such as public relations, sales, promotion and advertising, which initially dictated the customary marketing mix, are gradually being razed to the ground. This shift certainly poses both a grave challenge and a rare opportunity to the players in the marketplace (Ferry 33). Amada Senior Care has always taken advantage of a rare opportunity, while at the same time, adopting new practices to stand the grave challenge.

Taking into consideration the fact that traditional practices, such as promotion and advertisement that anciently spiced up companies’ market mix have today been torn down, entities must, therefore, look for new ways of modifying their market mix to cope up with their counterparts in the industry. For Amada Senior Care, the organization is committed to providing efficient in-home care practice using exceptional communication tools merged together with equally outstanding customer services (Hogan 112).

Today, clients are increasingly looking for non-medical agencies that can provide solutions to all their problems under one roof. Furthermore, the elderly will always look for companies, such as Amada Senior Care, who are committed to making their lives more comfortable, as well as improving their standards of living. Other non-health care providers must also come up with techniques to reach their target customers effectively and offer them quality services.

Assessment of Years on Operation, Growth Rates and Sales History

Since its establishment in 2007, Amada Senior Care has come up with a number of strategies that have boosted it to become one of the leading and fastest developing senior care agencies in Southern California. For instance, the company has provided support to its franchise partners that enable them to develop their individual in-home care businesses. This way, the company has managed to attract an extremely large following, as well as gain unmatched popularity in Southern California. In addition, the agency prides in having manifold units, about 15 in total, with quality senior home care and settlement services. Unlike many other home care providers, Amada Senior Care appreciates the fact that the provision of home care services to the elderly may, at times, not be the best solution to their problems (Hogan 134). As a result, the agency has come up with a system where experts help families make their own personal decisions on how to secure the best living alternatives.

Management Team and Royalty Structure

Tafa Jefferson is the company’s chief boss. He was born in Los Angeles of American Samoan and Afro-American Parents. Tafa was inspired by his mother’s success stories in providing in-home care to the elderly. It is this inspiration that drove him to establish the Amada Senior Care in 2007. Through his efforts as the Chief Executive Officer, Amada Senior Care has managed to grow tremendously partnering with more than 10 other first rate franchises in the US (Connell 12). Another senior figure in the management of Amada Senior Care is the company’s current President, Chad Fotheringham. Chad was born in Salt Lake City in Utah. Being an exceptional strategist, as well as a hardworking individual since his childhood, Chad Fotheringham joined Tafa Jefferson in 2007 to establish the Amada Senior Care.

The company is currently establishing an exclusive crew of franchise partners and executives who are capable of managing extremely large territories than any of the company’s challengers in the market place. The company has indeed proved its outstanding management capacity by operating a large senior care entity together with 10 franchise associates in nearly all the American states. One of Amada Senior Care’s most popular franchise associates is Robert Christensen (Ferry 1). Mr. Christensen successfully obtained the Tacoma, Washington franchise in early 2012. He often applauds the Amada Senior Care for providing him with the essential trainings and tools to enhance the provision of high quality services in his Tacoma Territory. He also acknowledges that one must have exceptional marketing and sales skills to thrive in the industry.

Amada Senior Care’s SWOT Analysis

Amada Senior Care often conducts regular internal SWOT analyses after which the company establishes a special team to analyze the survey results and come up the with the best measures to handle the weaknesses and threats, as well as exploiting the strengths and opportunities (McGuire 33).

Some of the company’s key strengths have included effective customer service, teamwork, and unmatched experience among the staff. In the company’s recent surveys, most of the respondents appreciated the company’s ability to offer outstanding customer services, including but not limited to, fast reaction times, communication, and dispute resolution. Teamwork and staff experience were also identified by the respondents as Amada Senior Care’s strengths. Some of the weaknesses that have been faced by the company owners include resource and budget management, while email delivery and internet security has always been mentioned by the public as the company’s major weakness (McGuire 12). Nonetheless, Amada Senior Care has always come up with effective measures to counter such recurrent weaknesses.

The top two opportunities commonly identified by the company to be exploited are new technologies and opening branches in strategic locations. About new technologies, the company must assess the available technologies, create awareness amongst both potential clients and the staff, and eventually adopt the relevant ones. For instance, the use of social media as a communication or business tool has been extremely instrumental in ensuring that the company reaches and trades with a larger market base. Besides, the company could go ahead and establish its branches in the few remaining American states to expand its market base (McGuire 8).

The establishment of branches and franchise units in Virginia and Hawaii, for instance, could play an extremely vital role in expanding Amada Senior Care’s market base due to their extremely large populations. Besides, establishing branches in all the American states would make the company more popular thus making known its high quality services as compared to other in-home care service providers. Lastly, like all new franchises, the company if faced with some threats. Competition is one of the core issues in this regard as many large businesses have ventured into the same field.

Recommendations

Amada Senior Care Company plays a focal status in ensuring that the aged are well taken care of, rather than neglected or subjected to very low living standards. Despite the fact that similar organizations already exist in Canada, I believe that the establishment of one that offers extremely high quality services, such as the Amada Senior Care, would play a more crucial role in ensuring that the elderly are well taken care of. Furthermore, Canada has a very high population of the elderly hence the establishment of such a senior care organization with a relatively large number of franchise units would help decongest the available in-home care service centers. Besides, the initiative would also provide more job opportunities to experts in the senior care domain. This would help enhance Canada’s economic growth and development.

Conclusion

Amada Senior Care Company was primarily founded by Tafa Jefferson and Chad Fotheringham in 2007 to improve the elderly’s living standards by providing considerate in-home and non-medical care services, as well as guidance and counselling to families, professionals and other individuals. Headquartered in Orange County, CA, the organization today boasts of more than 15 franchised units and is registered in almost all American states. The company has always played a vital role in making comfortable the lives of the aged. As a result, the establishment of many such entities in any part of the world, including Canada, would be of great significance to the society.

Works Cited

Connell, Linda. Nursing Homes and Assisted Living Facilities: Your Practical Guide for Making the Right Decision. London: SphinxLegal, 2004. Print.

Ferry, James. How to Start a Home-Based Senior Care Business. London, LDN: Globe Pequot, 2010. Print.

Hogan, Paul. Stages of Senior Care: Your Step-by-Step Guide to Making the Best Decisions. New York, NY: McGraw Hill Professional, 2009. Print.

McGuire, Mike. SWOT Analysis: Netflix’s Streaming Business, Worldwide. New York, NY: Springer, 2012. Print.

Click Here To Order Now!