Alternatives Start-Up and Its Business Plan

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Table of Contents

Technical Discussion
Request for Money
Work Cited

Technical Discussion

Services and Products

Alternatives will provide their clients with both products and services. First of all, the company will develop a menu that consists of Chinese and Thai healthy food options. Particular items will be selected on the basis of customers’ needs and demands, which will be possible due to a series of taste test trials. In particular, the focus will be made on protein, vegetables, fruit, rice, noodles, cabbage, and sauce or seasoning. What is more, Alternatives will provide its clients with an opportunity to create their own meal during the first six months of operating. Selecting any available products, customers will develop their preferred dish. Alternatives offers only healthy fast food, which makes it competitive. It is targeted at people with middle income, which ensures affordability of provided products and services.

Pricing Structure

Alternatives will offer competitive prices, but until the final menu is developed, they will be set as in a buffet restaurant. Clients will be able to select ingredients from the four food bar areas to create their meal, so it will be easier for both the personnel and clients to use a set price.

One product with protein – $5

One product with fruit/vegetables – $4

Protein meal – $8

Fruit/vegetables meal – $6

Product/Service Life Cycle

Alternatives is a new business option that is not well-developed yet. For it to reach the next step and start operating, the company should analyze all business-associated details. It is vital to obtain licenses and certificates required for the property and equipment, products and services. The restaurant should be officially registered, and contracts with employees should be signed (Kusinitz).

Intellectual Property Rights

To protect its intellectual property and avoid the possibility of impersonation, Alternatives need to develop their own logo and register the domain. All significant trademark rights should be filled.

Research and Development

Research and development are critical for Alternatives because it is a new company. It will hire professionals to obtain consultation associated with the identification of the best possible location, menu, and pricing. Additional training for employees is required to ensure that they are able to cope with their duties without any issues. It will also be advantageous to participate in social media to obtain customer feedback, advertise alternatives, and be aware of market changes. New technologies and equipment should be used to ensure that the company is able to provide high-quality products and services. It can be beneficial to offer comment cards for clients to obtain additional feedback and analyze customer satisfaction.

Request for Money

Alternatives is a start-up that requires additional funding. The $1,000,000 loan is needed for a company to receive an opportunity to work with clients. $50,000 will be needed for the services provided by a consulting firm, such as identification of the appropriate location, menu, and pricing. The greatest expenses will be associated with the property, building, and equipment – $850,000. The rest of the funds ($100,000) will be used for advertising, licensing, staffing, and miscellaneous expenses.

This money is likely to be used during the first six months of company’s operating. So that eventually it will be able to become profitable. Alternatives have an opportunity to reach about 50,000 consumers. They can serve clients from the desired location and surrounding areas. Setting competitive prices, the organization is expected to pay off the debt. Working as a LLC and offering unique products and services, Alternatives is expected to reach stable and successful performance. Alternatives will have about 200 clients per day, so it will earn approximately 400,000 annually. Thus, the loan debt will be paid in less than 3 years.

Work Cited

Kusinitz, Sam. “15 Licenses and Permits Needed to Open a Restaurant.”ToastTab. 2017, Web.

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