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Airline markets are subjects to constant change yet for decades. Despite of inte
Airline markets are subjects to constant change yet for decades. Despite of international crises and increasingly intense debates on ecological sustainability the industry is growing rapidly. Globalization, deregulation of markets, privatization of airports and former national flag carriers, emerging new business models and hence the low cost revolution, world-spanning alliances and achievements like the Open-Sky Agreement 2 (see link below) are global growth drivers.
Taking your learning outcomes from Topic 12 “Selecting and Managing Entry Modes”, list and briefly discuss some of the ‘strategic factors’ an Airline may want to consider when choosing an international business entry mode for a particular global service expansion?
https://2009-2017.state.gov/e/eb/tra/ata/index.htm
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