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Grape growing and wine making are the inseparable parts of the French image. As the Old World wine producer, France should pay more attention to the modern technologies. However, it is also highly important to keep the historical methods in order to save the unique quality and taste of the French wine products. The French government should stay on the traditional national methods.
Today, developing the Common Agricultural Policy of the European Union, the French Minister of Agriculture should get as more as possible freedom for the agricultural sector of his country. It is well-known fact that France as well as Spain has the largest agricultural sectors in Europe. Therefore, obviously, France can receive more benefits under the Common Agricultural Policy.
Today, the French wine industry is in crisis. It is extremely important to provide some methods of the problems regulation. However, the way of distillation of the wine into alcohol is not the helpful method. Such position can break the deep traditions of the French wine industry.
The government should provide the acts of subsidy for those vineyards who tries to keep the traditional methods instead of make the products more salable and less qualitative.
The Head of the French Wine Industry Association should remember that, in spite of the complicated economical situation, the French wine industry should keep its face and quality. The industry with such long history cannot be involved in the process of mass production based on the reduction of the quality if order to get some doubtful profits.
Therefore, the French Wine Industry Association should support those vineyards who want to use the traditional methods. In case if this organization starts press on the traditional vineyards, France can be in a risk of losing its traditional industry. Broking the old wine making traditions, the county can lose a number of customers.
One of the major problems of the French wine industry is the incapacity to produce the cheap wine due to the climate characteristics of the region, luck of commercial interest and the low support of the government. As the Head of the Association comprehends the danger, the French wine industry will use the right methods of solving the current problems.
Although France is the biggest agricultural producer, the owners of mid-size vineyard should not expect to survive by only a subsidy. It is necessary to develop the competitiveness in order to provide more balanced and profitable business. Such vineyards have to increase the productivity, keeping the same high level of quality of their products.
In the context of the complicated economical situation in Europe, those owners who produce wines in the premium and super premium categories should pay attention to the less expensive but more demanded products. For instance, they can use the computer-controlled steel machines in spite of the oak barrels. Besides, today, it can be profitable to product wine-in-a-box packages.
Such method helps maintaining the financial situation of the companies without a strong damage. At the same time, those vineyards still can produce the wines in the premium and super premium categories. Historically, the attitude of make the wine over than sell it helped France to get the top position in this industry.
However, nowadays situation requires the new methods of business development. The benefits that vineyards receive from the Common Agricultural Policy should help developing the new methods and use the modern technologies.
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