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The aim of the advertising campaign is to launch a high quality perfume in an English speaking nation. The perfume has all the qualities that are sure to attract the target clients who are young people between the ages of 25 and 40. The product is however new in the market and hence the need to market it. There are three advertising media that should be used to ensure the targeted consumers are reached. The best media that will be considered for the product include televisions, fashion magazines and neon billboards. These are the most strategic points that will ensure maximum exposure of the product.
The key advertising message of the perfume is to let them know that it will have a good value for their money and that it is sure to grant them the refreshment that they have always desired. The use of a famous personality in the advertising process will tell people much about the product. The company that is involved in the manufacture of the perfume is also reputable and has gained goodwill in other nations. The kind of advertisement that will be used will play a role of boosting its popularity among the people.
Unique selling points of the advertisement will be to catch the attention of the audience and leave an impression within their mind that will make them search for the products. The advertisement is meant to leave a lasting impression in the minds of the audience which will lure them to try the product. Since the quality of the product is guaranteed, the advertisement will mainly aim at making them have a taste of it.
The television advertisement will be accompanied by a demonstration that is meant to show the audience how convenient the product is to use. The uniqueness of the product will also be revealed through various ingredients that have been used to enhance the odor of the body. The use of neon billboards that will be placed at strategic junctions in the city will also be a good strategy that will ensure that the products gets the exposure that it needs. Being a new product in they market, the young people who are always looking forward to obtaining the latest and unique products will glance at it and ultimately be attracted to it.
The target group is also attracted to fashion magazines which will also be part of the strategy that will be used to market it. The choice of the magazines to place the advertisements will be the one frequently bought by the target group which will enhance its popularity. In launching the product, there will be some sales demonstrations that will be accompanied by free samples to act as a guarantee to the potential consumers that what they are being granted is worth their money. Collaboration will be done by other local companies that deal in products that the target consumers buy most. The free samples of the perfume will be attached to the products. This will ensure that the consumers use the products which will in turn attract them and probably develop a loyalty for them.
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