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Positioning
Acer 6886 will be easy to position though advertisement to existing customers. Most people while purchasing devices online will be required to register with their email address. Through this, the company has an opportunity to send articles as the customers have subscribed.
Weekly newsletters, manuals and software’s that are compatible to Acer are sent to the customers’ mailbox, describing how they should use their laptops. By purchasing the laptops, they have proved to trust the models and automatically become Acer’s loyal customers. This medium is suitable to position Acer 6886 to the existing customer. A guide can be sent to them containing the new features available in the new version. The guide book can have picture of the model and its performance rate.
University students and young adults’ reason for purchasing Acer 6886 is mainly for education purposes. They can also be interested in it for entertainment. The best area to position this new model to young people is through social networks. Majority of this age group get involved in social media and there is a lot that can be exposed through them.
Facebook is an example of social network that allows organizations and companies to do advertisements. This is the best place to position the awareness of Acer 6886 considering it will appear on their “wall”. The advertisement can be linked back to the website where they will have a clear views and details of the model (Gurevitch, 2010).
Acer 6886 can be positioned for people who would prefer to do their work at home through magazines and newspapers. Adults aged between 25 and 29 can subscribe for magazines to be sent to their home addresses. Newspapers offer sections for advertisement and Acer can utilize this opportunities. Every adult in Canada is able to purchase newspapers since it contains a lot of information. An individual is able to be connected to Acer while seated in their living room. The details they need would be included in the page.
With all the features of the Acer6886, it would be easy for the wealthy customers to do away with desktops. Desktops are bulky while laptops are portable. The new version connects everything that is within your influence into one spot. The best way to position a high-tech laptop like Acer 6886 is through billboards advertisement. The billboards are usually placed along major highways. This is strategic since it gives the customers a chance to see the adverts along the roads as they drive to various places of destination.
There is a single means of positioning in all categories of people targeted in the segments in this type of advertisement. It serves as a means of communication through persuasion towards a product. In the modern world there are different means of communication but advertisement is suitable.
It might be costly but one is guaranteed that the message has passed across. The existing customers would better-placed in terms of subscription for Acer’s products because they already have their contacts in their database. As for young adults and university students, social network will work to catch their attention. 80 percent of these groups are in social networks. Face book and other site like Google have columns for advertisement.
Through one advert you are able to target a big number. Newspapers are very cheap and contain a lot of information. Many adults depend on newspapers as a source of needed information regarding what is happening around the nation and the world. Busy adults avoid spending a lot of time watching televisions, and it is because of this that newspapers come in handy.
Newspapers and magazines are easily accessible from stores and bookshops. Getting into social networks, reading magazines and checking subscriptions from the mail are not popular acts for rich people (Clow & Baack, 2007).
References
Clow, K.E., & Baack, D. (2007). Integrated Advertising, Promotion, and Marketing Communications (3rd ed.). New York, NY: Pearson Education.
Gurevitch, L. (2010). The Cinemas of Transactions: The exchangeable currency of GC attractions across audiovisual economies. Journal of Television and New Media, 5, 367-385.
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