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The paper is focused on proposing developmental opportunities for a small shop in the Fund du lac City Becky’s Cottage Floral. The central proposal is to focus on building more strong communication with the customers through various methods. These inquiries can include such activities as printing out flyers with coupons aimed at increasing awareness of the shop in the neighborhoods located near the shop. Another idea is to create a special gift program for the customers. For example, cheap souvenirs such as magnets with the logo of the shop can be done. It is also rational for the company to participate in local events, which can increase the customer’s awareness of the shop. Moreover, it can also be considered the implementing thematic ideas to make the customer experience more diverse. For example, decorating the shop with seasonal decorations inside and outside the store to attract more customers during different seasons and celebrations.
In the flower industry, the geographical cluster is extremely vital due to the necessity to establish an efficient production supply. Well-designed clusters increase the productivity with which companies can compete nationally and globally. The opportunities include the establishment of trustful relationships with the suppliers. Communication with suppliers is also one of the most vital aspects of the flower industry. Another cluster’s factor conditions that can be mentioned is human resources. Despite the employees’ potential, this aspect also includes establishing a well-supported local client base. Communication with customers is the foundation of any business. The most important person that ever contacts a company is the customer. Ensuring productive marketing through the customers (Sampalo, 2022). The above actions can increase the general level of customer engagement and total sales.
The flower business is a profitable direction, and it remains so, despite the high market competition. Market participants do not satisfy the entire demand for flowers, which opens up opportunities for forming new and promoting old companies in this area. Flowers are a reasonably versatile product, with most sales coming from foot traffic. Information about the place’s patency, the socio-economic situation in a particular area, the proximity of other businesses, and the presence of competitors help estimate sales. Fond du lac City, where the shop is located, is a relatively small city with a population of 43 263 people (Fond du Lac, Wisconsin, n.d.). Thus, the company’s active participation in various events can attract the customers’ attention. Attracting the attention of new customers can be achieved through the proposed introduction measures. Thematic decorations and new visual ideas for various celebrations can significantly increase the interest of the passengers-by. Moreover, such actions will make the shop more memorizing. As a result, people will have greater chances of remembering the positive and attractive image of this shop when they will need to order flowers.
The opportunities to provide value to the mentioned clusters are in the company’s strategic planning. It is equally important to design the planning of supply and methods of increasing customer engagement. The competitive position of a firm in particular conditions is firm strategy. It includes the mentioned above factor of customers’ communication. Therefore, based on the theory of clusters, the proposed idea of increasing customer communication can benefit the company on the management planning level. The chosen flower shop should consider including the elements of the cluster theory in the general company’s strategy.
The credibility of the proposal can be supported by the fact that in the current market, the primary focus is established on building a solid community. The long-term aims of any business include client-oriented management. Customer focus is the ability to provide high-quality customer service. This is a marketing tool, a strategy that works to increase profits. The number of new and regular customers, as well as their loyalty and trust in the company, directly depends on this indicator. Therefore, every successful company is trying to constantly improve the level of customer focus in the business, using various tools for this. The flower shop should strive to increase the chances of attracting customers’ attention and gaining trust through various activities mentioned above.
References
Fond du Lac, Wisconsin. (n.d.). City-Data. Web.
Sampalo, M. (2022). Customer orientation strategies and examples. Outvio. Web.
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