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A default is the thing that exists or happens if you do not change it intentionally by performing an action. Many people don’t know this, but in the makeup industry, darker toned women aren’t considered a default. By me say this I mean that makeup brands don’t see us a problem that needs to be fixed. We as a whole are always left on the backburner. There are always releases of makeup brands and their foundation shades stop at a shade ‘almond’, but what about the rest of that are different shades such as mocha, chocolate, or even mahogany? The makeup industry needs to make a change. Why are darker tone women an “afterthought” in beauty? We shouldn’t have to mix our foundation shades, there should be a variety of pigmentation for every skin tone, and brands shouldn’t use their power to put down other brands.
During 1900s, makeup was not as popular. Women hardly wore it. Make-up was territorial especially for women who were in cabarets and on black and white screens. Painting the face was only popular to the rich to make their skin look paler. This was dangerous to some due to the fact that the main ingredient was arsenic. People wanted pale skin because it associated with wealth because it meant that you could afford to stay inside rather than work outside in the sun. Cosmetics was so unpopular that they weren’t even sold in department stores, you could only get them at the theater. A lady’s ‘cosmetics schedule’ regularly just comprised of utilizing papier poudré, a powdered paper/oil blotching sheet, to brighten the nose in the winter and sparkle their cheeks in the late spring. Rouge was viewed as provocative, so was just observed on ‘ladies of the night.’ Some ladies utilized consumed matchsticks to obscure eyelashes, and geranium and poppy petals to recolor the lips. Vaseline turned out to be high sought after on the grounds that it was utilized on dry lips, as a base for hair tonic, and cleanser. The art of wearing makeup was invented approximately 12,000 years ago by the ancient Egyptians. Women around the world wanted to look like Egyptian beauty Cleopatra. She was the queen responsible to develop the desire of looking good as a woman. The makeup market was developed in the United States during the 1910s by Elizabeth Arden, Helena Rubinstein, and Max Factor. These firms were later joined by brands such as Revlon just before World War II and Estee Lauder right after. In 1965, Flori Roberts was the first cosmetics brand to cater towards women of color. This was a major advance towards giving African American ladies an esteemed line of various shading beautifying agents and healthy skin planned and shade chose explicitly for them. Furthermore, Flori Roberts was the primary brand of beautifying agents for ladies of shading to be sold in real retail chains. [In 1992, Flori Roberts launched My Everything Creme, the first upscale multi-purpose facial treatment specifically formulated to address the unique aging process of black women 30+. It was an instant success.] Joining Ms.Flori and her cater towards African American women came a brand called Fashion Fair. Fashion Fair was founded in 1973. {Ebony Fashion Fair (also known as the Ebony Traveling Fashion Fair) was an annual fashion event created by Eunice Johnson, co–founder of the Chicago, Illinois–based Johnson Publishing Company. The show ran across the United States and other countries from 1958 until 2009. In addition to the fashion fair, the company also created a cosmetic line named Fashion Fair Cosmetics, in 1973. As of 2017, Fashion Fair Cosmetics are still available for purchase.} This brand was created because Eunice Johnson noticed models would mix their foundation to match theirs skin after noticing that, she asked other cosmetic companies to develop makeup that suite women of color. After being turned down, she turned to her husband and they created the Capsule Collection. After which came there came many more brands to launch in the beauty industry. There has always been the question of ‘when will it stop’ when it comes to darker skinned women not being able to be included in the beauty industry. Before going to a Sephora or Ulta most people would go to a drugstore such as Walgreens to get makeup and it wouldn’t be much to choose from. Or if you did find something you would have to mix it for it to be the perfect shade, meanwhile fair skin women have it all handed to them.
When it comes to mixing foundation it’s all about finding the right tone for your skin. To properly mix your foundation you take a shade that’s darker and a shade that’s lighter and it gives you the perfect match. Even if your foundation is too orange you just find a foundation with a pink undertone and you can mix it in there to take away the orange in the foundation. You could even change the texture of foundation, if your foundation is too mate you just add a few drops of oil or hydrating serum. You could have a golden undertone, olive, red, or even pink undertone. You could even have neutral undertone. Most brands just don’t provide with that perfect fit. Which should happen since you’re paying 20 plus dollars for your skin to be flawless. You mixing your foundations make you pay another extra 20 something dollars that doesn’t need to be spent. Not having the right foundation causes you to more than you would have to do with just blending out one foundation. What if there isn’t a shade for you at all to even mix with another foundation?
There should also be a variety of pigmentation for every skin tone. Every release we go through the ongoing uptick in different establishment shades is a much invited, past due and required change in the excellence business. In any case, there’s still work to be done, as confirm by the continuous rush of flawed promoting and embarrassingly little shading reaches from legitimate brands. Everybody merits the privilege to establishment that coordinates their skin, yet this can be hard to discover, particularly for darker cleaned ladies, similar to me, since we frequently need to battle for a shade that even approaches. A year ago, a makeup brand called Tarte mostly known for their amazing Tarte Shape Tape Concealer, released a foundation line. {When tarte Cosmetics first unveiled its Shape Tape Matte and Hydrating Foundations to pair with their cult favorite Shape Tape Contour Concealer, people were ecstatic. But since its release earlier this week, there’s been floods of backlash against the “laughable” 15 option shade range. Twitter users, Instagrammers, and bloggers alike have denounced the product and asked people of power (like beauty gurus and bloggers like Nikkietutorials) to do their part and not endorse the foundation.} Seeing it with your own eyes you could see the blank easer of a lot of people’s skin tone range. It makes you think the brand didn’t even try at all. You also sit back and think what their approach was. Tarte just seemed like a white-washed brand. They go with the opposite of everything you stand for. It’s more people than 15 shades of color. Tarte isn’t the only one, another brand called {It Cosmetics launched its Bye Bye Foundation in January, the first thing social media noticed was the lack of shades. There were only 12 shades of foundation released. And again, only three shades designated for darker skinned women.} Lighter toned women have the privilege or the options of choosing between 2 or even 3 shades, as dark toned women you like that privilege too. You just get tired at this age and time of not being a part of the world. Like why isn’t my shade here? Most brands don’t cater to certain shades if there isn’t a demand for them. According to “Get the Gloss article” In order to offer a foundation range that reflects the needs of the population, the groundwork begins with gathering data to measure demand. You would think that everybody shade is in high demand because everybody tone matters, right? It just doesn’t work like that in the makeup industry. Also after reading the Galore article ‘ A Black makeup scientist on why woc is overlooked” Basically, darker shades may be more expensive to make but mostly because makeup companies are already buying large quantities of ingredients for their products in lighter shades. Companies have centered on lighter skinned women for so long, they just haven’t built that same demand for darker shades. So part of the work is buying the ingredients, but most of the work is in converting customers who have never seen their shades represented by mainstream brands.
The cosmetic industry just should have everybody included. Everybody matters. People in the industry have shown different types of that bigotry shouldn’t be happening. Two particular types of bigotry have been propagated by magnificence marks as of late. The first includes bigot language, references, and generalizations that are strangely barefaced and oblivious. The second offense bases on item extends with a dazzling absence of decent variety. The two activities lead to merited reaction from minimized networks — especially ethnic minorities. {The pattern of less blatant — but still problematic — racism has been repeatedly addressed, and occurs when brands neglect to cater to all complexions. With each new foundation and concealer launch, customers are keeping a close eye on shade ranges. Recently, many companies have been found lacking in this process, particularly when displaying swatches that seem to ignore dark skin tones. It leaves the impression that creating makeup for light skin is prioritized over accommodating medium and dark complexions. It perpetuates the idea that dark skin tones are abnormal, complicated and burdensome, thus difficult to understand and include.} Examples of racism in the beauty community are all around starting with the brands that supply us. Starting with Tarte Cosmetics who made a joke against Asian people by using the saying ‘ching-chong’ in a meme. Influencers even used the n-word. Influencers use their high pedestal to tear down others when mainly the people that they are tearing down are the ones who support them the most. Companies’ release
Overall we are a part of an industry that you have to make a name for yourself. To be included is to be on the outside. Makeup is an art. Makeup is used with many women all over the world.
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