Question- What is the Gap Model of Service Quality? Describe the five gaps and g

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Question- What is the Gap Model of Service Quality? Describe the five gaps and g

Question- What is the Gap Model of Service Quality? Describe the five gaps and give examples of each.
Book needed- (S) Marketing Management
Greg Marshall & Mark Johnston, 2023 4th edition
McGraw Hill
ISBN.13: 978-1-264-15538-5
Page 280-283

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