1- The ‘diffusion of innovation’ theory introduced by “Everett Rogers described

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1- The ‘diffusion of innovation’ theory introduced by “Everett Rogers
described

1- The ‘diffusion of innovation’ theory introduced by “Everett Rogers
described the process by which an individual adopts a new idea. Based on this
quote, assess the market potential for the company to introduce innovative
products and their global effects of the related industry.
2- Do you agree/disagree that Horizontal integration is the best choice for the