Please read the case study and follow the instructions provided in the document

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Please read the case study and follow the instructions provided in the document

Please read the case study and follow the instructions provided in the document attached.
The
PESTEL analysis is most often an industry analysis. If you focus on McDonald’s
rather than the industry, you have taken a myopic focus and will fail to
capture trends that are impacting your competition/industry as a whole, which
can cause your company issues later. Additionally, of greatest concern, when
you discuss your company specifically, you are discussing internal
characteristics of the company (such as the products you sell, or the
competencies and abilities of your firm). This would fall under an internal
analysis and thus is not appropriate here. Do not put internal factors (for
example, how McDonald’s is responding) into your responses.

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