Make a case study presentation on the case: Microsoft Surface Hub. The guideline

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Make a case study presentation on the case: Microsoft Surface Hub. The guideline

Make a case study presentation on the case: Microsoft Surface Hub. The guidelines and the case study are attached below. The presentation should have material to present for 40 mins.
This case introduces you to two different market segments and personas. From your Harvard
Business School case study packet, read the case titled “Microsoft Surface Hub 2S: The Higher
Education Market OpportunityLinks to an external site.” and answer the following questions:
1. Compare and contrast the target personas for the corporate market and the higher
education market. Give an example of what each persona might look like (What does your
ideal customer look like, what are their pain points, goals, etc.)
2. Define “use case” and how it relates to jobs to be done (JTBD). Compare the JTBD for
corporate and higher education markets. Can the same product serve both markets?
3. With the pivot to higher education, what core benefits should they focus on?
4. Define a messaging strategy for the new higher education market.
5. In the long run, a new generation product, the Surface Hub 3, would need to be developed
for higher education. Suggest three key themes to recommend to the engineering
team. List two “epics” the team should work on for each theme.

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