Meat & Livestock Australia is an independent company that regulates standards fo

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Meat & Livestock Australia is an independent company that regulates standards fo

Meat & Livestock Australia is an independent company that regulates standards for meat and livestock management in Australian and international markets. The company has approached you to provide them with your professional insights regarding their new—and culturally sensitive—marketing approach to increase sales for lamb meat. Your job is to evaluate their international marketing approach, particularly their new Lamb The Meat More People Can Eat You Never Lamb Alone Links to an external site.ad, and prepare a professional, organized, and detailed report with recommendations. The structure of the report is outlined in the following section.
The company’s marketing team that prepared the ad believes that the ad clearly and effectively delivers their message to their consumers, which is centered around diversity, inclusion, peace, unity, and respect for all cultures.
Introduction: Briefly state your understanding of the importance of cultural consideration in marketing approaches. State what aspects of culture multinational corporations must consider when attempting to communicate with consumers in a foreign market.
Advertisement (Ad) Analysis:
Strengths: State the strengths of the ad.
Weaknesses: State the weakness of the ad.
Opportunities: State the opportunities that this ad could open up to the company.
Risks: State the risks associated with the ad.
Recommendations: Provide your final assessment and evaluation, and state whether the ad is appropriate or not, and state the key reasons for your conclusion. Briefly provide an alternative approach, ad, or message that the company could use to reach and relate to the most consumers possible in the international market for their lamb meat.
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