The Wall Street Journal will be used as a text supplement and will be the basis

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The Wall Street Journal will be used as a text supplement and will be the basis

The Wall Street Journal will be used as a text supplement and will be the basis of the term project.
You have to choose two companies within the same industry to track.
Throughout the semester, you will be required to evaluate the two companies’ activities across multiple
disciplines including management, marketing, and finance. You will be asked to review articles in the WSJ
which deal with the two companies selected. The project will include the following sections:
 Historical development of the two companies
 A current comprehensive strategic (SWOT) and financial analysis of the companies
 Comparing the two companies in terms of managerial and financial decisions and
other events that impact their respective stock prices
 The future direction of the industry and the two companies in the industry

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