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ASSIGNMENT: For this touchstone, you will
deliver a 3–5 minute special occasion
ASSIGNMENT: For this touchstone, you will
deliver a 3–5 minute special occasion speech on a topic of your choice.
The speech can be for any context, but the purpose must be to
commemorate an occasion. See the following list of example occasions for
inspiration.
Type of Special Occasion Speech
Examples
The Speech of Introduction
Introducing a keynote speaker at a conference
Introducing a new employee at a company meeting
The Speech to Secure Goodwill
Welcoming new employees during an orientation session
Celebrating staff at a company retreat
The Speech of Presentation or Acceptance
Presenting an award for academic work (paper, research, report)
Accepting an award for original creative work
The Commemorative Speech: Dedications and Eulogies
Delivering a commemorative speech for the dedication of a new building
Delivering a eulogy at a funeral
The Inspirational Speech
Motivating your work team to take on a new challenge
Inspiring your work team with a vision for the future
Other Speeches: Farewells, Toasts, and After-Dinner Remarks
Giving a toast at a wedding or other party
Delivering a speech at a graduation
In order to foster learning and growth, all work you submit must be
newly written specifically for this course. Any plagiarized or recycled
work will result in a Plagiarism Detected alert. Review Touchstones: Academic Integrity Guidelines for more about plagiarism and the Plagiarism Detected alert. For guidance on the use of generative AI technology, review Ethical Standards and Appropriate Use of AI.
Touchstone Support Videos
Connecting Your Audience, Purpose, and Message
Analyzing Your Audience
A. Directions
Step 1: Select a Special Occasion Topic
Your speech should be for a special occasion. You may use a special
occasion from the list above, or choose one of your own. Consider the
following brainstorming techniques as you generate your speech topic:
Word Association
Clustering
Freewriting
Distilling Your Ideas
Doing a Little Homework
Step 2: Consider Purpose, Thesis, and Audience
Identify your purpose, thesis, and audience. Imagine your audience
and how you would want to convey your message to this audience.
2a. Purpose
After you determine your topic, you should refine it into the general
purpose and specific purpose by asking yourself what you hope to
accomplish with your speech and what you hope your audience will take
away with them.
As you plan your speech and consider the purpose, ask yourself the following questions:
What do you want your audience to know?
What do you want your audience to think?
What do you want your audience to feel?
What do you want your audience to do?
2b. Thesis
Your thesis statement should clearly articulate the purpose and main
points of your speech. Defining a thesis is essentially constructing the
structural outline of your speech. When you have defined a thesis, you
have essentially articulated to yourself what your speech will say, what
position you will take up, and what the speech’s purpose is.
As you plan your speech and consider the thesis, ask yourself the following questions:
What is the most important message of your speech?
Why should/will your audience care about your message?
2c. Audience
When planning your special occasion speech, it is important to know
about the audience and to adapt the message to the audience. You want to
prepare an audience-centered speech, or a speech focusing on the
audience.
The audience is the target of your speech, and effectively
communicating your theme to them is the goal of good public speaking. As
such, you should always keep the audience in mind both before and
during your time on stage.
As you plan your speech and consider the audience, ask yourself the following questions:
What is the correct context for the speech? Where and when will it be given?
Who is the audience and what are their characteristics?
Why has the audience come to hear the speech?
What are the interests of the audience?
What does the audience know about your topic?
What is the audience’s point of view on the topic?
How will the audience likely react to your speech?
Step 3: Create Notes
Create notes or bullet points that you can refer to while presenting
your speech. You should not read your speech word-for-word from your
notes.
Step 4: Use Clear Language
Ensure that the language you use is consistently clear and
appropriate to the audience, which helps the audience connect with you
and your topic. Explain any technical jargon you use where necessary.
Cognitive psychologists and linguists suggest that word choice has
significant framing effects on the perceptions, memories, and attitudes
of speakers and listeners.
Refer back to the following lesson for support:
Addressing a Diverse Audience
Your Audience’s Group Membership and Physical Context
Relating to Your Audience
Adapting to Your Audience
Step 5: Practice Speech
Practice presenting your speech. Aim for a speech that is 3–5 minutes in length.
Step 6. Review Rubric
Before filming, review the rubric to ensure that you understand how you will be evaluated.
Step 7: Film Speech
Film yourself presenting the speech. Be sure that you can be easily seen and heard, and direct your speech to the camera.
Step 8: Review Video
Review your video to ensure that you can be seen and heard. Refilm as needed.
Step 9: Review Checklist and Requirements
Review the checklist and requirements to ensure that your Touchstone is complete.
Step 10: Submit
Upload your video using the blue button at the top of this page.
Refer to the checklist below throughout the writing process. Do not submit your Touchstone until it meets these guidelines.
❒ I have selected a special occasion speech topic.
❒ My speech includes a purpose and a thesis.
❒ I have considered my audience.
❒ I have used language that is appropriate to my audience.
❒ I have filmed a video of myself presenting my speech.
❒ The video of my speech is 3–5 minutes in length.
❒ I have reviewed the video and I can be easily heard and seen.
❒ In my speech, I am focused on connecting with the audience, only looking at my notes occasionally.
❒ I have adhered to all the requirements.
❒ I have read through the rubric and I understand how my Touchstone will be evaluated.
B. Requirements
Video is 3–5 minutes in length.
Any video file format is acceptable. Files must be less than 4GB.
All video content must be original for this assignment and appropriate for an academic context.
Plagiarism of any kind is strictly prohibited.
Your video submission should include your name and the date.
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