How Netflix can adapt to the needs of the Indian market and differentiate itself in a crowded field without straying too far from its global strategy

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How Netflix can adapt to the needs of the Indian market and differentiate itself in a crowded field without straying too far from its global strategy

                                                           Netflix Goes to Bollywood 
Introduction/Background information – include relevant facts and issues on company. Competitors, industry
Financial Analyses – Provide answers based on both qualitative and quantitative analyses to the following:

– Competing on Agility: the sources of Netflix’s agility, including its focused strategy and corporate culture. 
– Corporate Culture: Should the company empower Indian managers to make decisions that are right for that market (e.g., introduce advertisements, offer sports content) but run counter to Netflix’s strategy?
– Market Entry: How Netflix can adapt to the needs of the Indian market and differentiate itself in a crowded field without straying too far from its global strategy.
– Use a simple break-even analysis model incorporating average price, number of subscribers, churn rates, and expected fixed and marginal costs.

Recommendation/Solution –Provide one justifiable and realistic solution to the problem; explain the reasons behind the proposed solution; support this solution with justification and include relevant theoretical concepts as well as the results of your research.

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