Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations.

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Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations.

Week 6: Interactive Activity

6.1. Content Introduction
­­­­­­­­­­­­Learning Outcomes
1. Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations.

6.2. Reading
Required
Chapter 6. Strategy Formation: Situation Analysis and Business Strategy
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)
Recommended
Mintzberg, H. (1978). Patterns in Strategy Formulation. Management Science, 24(9), 934-948. http://www.jstor.org/stable/2630633
6.3. Test your knowledge (Max 100 words for every question)
Question 1
What is the relevance of the resource-based view of the firm to strategic management in a global environment?
Question 2
How can value-chain analysis help identify a company’s strengths and weaknesses?
6.4. Instructions
Answer both questions in the test your knowledge section.
Post your answer in the discussion board using the discussion link below (week 7: interactive learning activity).

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