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The value creation concept, explain how a SR100 Timex watch and a SR20000 Rolex watch deliver value to their respective target markets? Which factors account for this dramatic difference in watch prices? Critically examine and provide your answer.
Lexus brand is owned by the Toyota Motor
Corporation. In many ways Lexus the luxury vehicle brand, operates
independently from the Toyota Motor Corporation. Visit their websites (Lexus https://www.lexus.com.sa , Toyota https://www.toyota.com.sa) and identify what markets each brand targets
and how the two companies use the marketing mix (4P’s) differently to target
their unique target markets?
Being a student of marketing management, critically
examine how the technological advances such as artificial intelligence is
influencing marketers in the current scenario? Critically examine and provide
your answer with suitable examples.
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