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Major Project 1 – Entrepreneurial Application
The essay instructions are listed
Major Project 1 – Entrepreneurial Application
The essay instructions are listed below for the essay. The main reference is the bible. If you have any quesitons please et me know.
Context: Our world is experiencing a flood of remarkable, life-altering technologies that are currently on the edge of introduction into the world’s marketplace! Because of their “newness,” these types of technologies are sometimes described as existing on the “bleeding edge,” not just the “leading edge.” During your MBA 621 course, you have been continually scanning periodicals, newspapers, websites, databases, and online and traditional video and audio sources, to identify these forthcoming technologies.
Major Project – Executive Briefs
Students will write ten (10) executive briefs (in one Microsoft Word document) reviewing the technology ideas posted by their classmates in the Dialogue Forums for Period 1 and Period 2.
An executive brief is a concise document designed to provide high-level information to senior executives, managers, or stakeholders. It is a clear and concise document that summarizes an issue and provides recipients with an overview of important issues or events.
It’s important to keep an executive brief concise, focused, and tailored to the needs of the audience. Executives often have limited time, so the brief should be easy to digest while still providing the necessary information for informed decision-making.
Your executive brief paper reviewing your classmate’s technology ideas shall be no longer than two (2) pages per technology reviewed (20 pages total), inclusive of text and citations. A comprehensive yet concise executive brief should require at least two hours of student preparation.
Executive Brief Format
Each technology review will use the content headings listed below and will be completed in this format for each two-page executive brief.
Title
Technology Description
Commercial Uses – The executive briefs should consider at least five (5) separate creative commercial uses for the forthcoming technology.
Benefits & Hazards – The executive brief should include a critical analysis of the technology’s benefits and hazards to prospective users and/or customers.
Diffusion & Adoption – What are the possible differences in dissemination and adoption of the specific technology in various areas of the world?
Financial Implications – Develop an in-depth discussion of the financial implications for businesses using the technology.
Outcomes – What are the probable effects (positive and negative) on the related technologies and the marketplace?
Ethical Considerations – List the ethical dilemmas posed by the new technology.
Development Decisions – What criteria should be used to decide whether the technology should be developed.
Timeline – Identify the anticipated timeline for its proposed introduction.
Recommendations – Your recommendation(s) regarding the value of developing and launching the technology.
Citations & References
Evaluation Method: See SBL Grading Rubric. Each posting of a technology idea will be worth five (5) points, and each executive brief for the technology idea of a classmate will be worth five (5) points.
View Rubric
Canvas MBA Grading Rubric
Canvas MBA Grading Rubric
CriteriaRatingsPts
Thesis20 to >18 pts
Excellent
The essay includes a focused, polished thesis or sophisticated organizing principle, and develops a convincing position or compelling, unified narrative, as appropriate to the assignment.18 to >16 pts
Good
The essay includes an appropriate, focused thesis or organizing principle, and develops a clear position or unified narrative, as appropriate to the assignment.16 to >14 pts
Fair
The essay includes a thesis or organizing principle and develops a position or clear narrative, although the position/narrative might not be exceptionally focused, polished, or convincing.14 to >0 pts
Poor
The essay lacks an evident organizing principle or thesis statement and fails to adequately develop a convincing position or unified narrative./ 20 pts
Organization, Development, and Support
20 to >18 pts
Excellent
The essay demonstrates exceptional critical thinking skills and includes well-chosen, effective supporting research and information. This evidence is organized and presented persuasively, coherently and logically, with one point leading smoothly to the next.18 to >16 pts
Good
The essay demonstrates strong critical thinking skills and includes good supporting research or information. This evidence is organized and presented logically and coherently, within an appropriate plan of organization.16 to >14 pts
Fair
The essay demonstrates some critical thinking skills and includes adequate supporting information. This evidence is organized and presented logically, within an observable plan for organization. There may be some logical fallacies, points left underdeveloped, or some ineffective narrative development.14 to >0 pts
Poor
The essay fails to demonstrate adequate critical thinking skills or include enough supporting information. This evidence or development is presented haphazardly, illogically, or ineffectively./ 20 pts
Formatting
20 to >18 pts
Excellent
The formatting follows correct style and demonstrates professionalism. It correctly cites all outside sources and successfully avoids plagiarism.18 to >16 pts
Good
The formatting displays professionalism with some design errors. Citations are present with all sources in order to avoid plagiarism, but there may be minor formatting errors.16 to >14 pts
Fair
The paper is clean, but it lacks attention to detail. Citations are present for a majority of source content, but minor plagiarism occurs.14 to >0 pts
Poor
The essay fails conform to a formatting style. Citations are either absent or inconsistent in formatting, so plagiarism is present./ 20 pts
Style
20 to >18 pts
Excellent
The essay conveys an effective, distinct author’s voice. The essay demonstrates a polished and effective writing style most appropriate for the audience, topic, and style.18 to >16 pts
Good
The essay conveys an effective, author’s voice. The essay demonstrates an effective writing style appropriate for the audience, topic, and purpose.16 to >14 pts
Fair
The essay gives the reader some sense of the author’s voice. The essay demonstrates a suitable writing style appropriate for the audience, topic, and purpose.14 to >0 pts
Poor
The essay fails to give the reader some sense of the author’s voice. The essay fails to demonstrate an effective writing style due to inappropriate for the audience, topic, and purpose./ 20 pts
Mechanics
20 to >18 pts
Excellent
The essay is free of errors in the convention of the English language.18 to >16 pts
Good
The essay is mostly free of errors in the convention of the English language.16 to >14 pts
Fair
Although the essay may contain some errors in the convention of the English language, it will be free of egregious grammatical errors.14 to >0 pts
Poor
The essay includes multiple errors in the convention of the English language, and some of these errors are egregious./ 20 pt
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