Review the Case 12: Start-Up of Blissful Gardens, on page 430 in your Effective

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Review the Case 12: Start-Up of Blissful Gardens, on page 430 in your Effective

Review the Case 12: Start-Up of Blissful Gardens, on page 430 in your Effective Management of Long-Term Care Facilities text.
Based on the case study, address the following:
Two marketing goals for the facility that Miss Remedios could implement.
Which of the four types of market targeting strategies (single-offer, mass-market coverage, single-segment concentration, or selective specialization) would work best for this start-up.