I’ve attached the outline of the requirements of the assignment. I have also at

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I’ve attached the outline of the requirements of the assignment.
I have also at

I’ve attached the outline of the requirements of the assignment.
I have also attached the three items we are to be drawing on for this report.
a) the two cases that are to serve as the primary background of the paper along with additional outside resources. ie. websites, articles, etc..
b) Industry report – we are to use this in our analysis as well
**The challenge I am choosing to address will be expanding in the US market. My specific topic I would like to focus on is expanding in the US market with particular concentration on WalMart as a primary competitor.
Walmart is spoken about a lot in each of the cases. I would like a large focus on the cultural historic and current differences and that exist in each of the two companies. Also I know that Walmart tried entering the German market in 1997 but was so unsuccessful that they exited Germany in 2006. If we can talk about that and lessons learned that Aldi can apply possibly to the US market to help them compete against Walmart here…
Also, Aldi store layout I would like focused on as well
These 5 pages will be fitted into a longer group project. As stated in the attached requirements document.. “The investigation, analyses, and recommendations should be organized into a
coherent professional document that is commensurate with the requirements
of an MBA.”
Also I would like to highlight the 4 Step approach laid out in the requirements document. Specifically that the primary goal of the paper is to present alternative strategies with pros and cons of each. The setting is that we are taking on the role of a consulting firm presenting to Aldi c-suite
Please let me know if additional background is required or if I can provide any addition information. Thank you.

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