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This week we’re learning about business plans. In the case activity, the highlig
This week we’re learning about business plans. In the case activity, the highlighted company is Birch Box. It was started by two college students and has experienced a degree of success. Please watch the video and read through the case then answer the following questions:
1) In what ways is BirchBox’s business approach a win-win for its suppliers and customers?
2) How was participating in a business plan competition helpful to Katie and Hayley while Birchbox was still in the planning, testing, and prototyping stage?
3) Going forward, what challenges are facing BirchBox and which is the most threatening to its success? If Birchbox was to PIVOT, what changes should they make?
EXTRA CREDIT QUESTION (5 points): What do you think the reasons were for the eventual demise of Birch Box?
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