1. Name several nonbusiness applications of survey research. 2. What is self-sel

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1. Name several nonbusiness applications of survey research.
2. What is self-sel

1. Name several nonbusiness applications of survey research.
2. What is self-selection bias? How might we avoid this?
3. Do surveys tend to gather qualitative or quantitative data? What types of information are commonly measured with surveys?
4. Give an example of each type of error listed in Exhibit 9.1.
5. In a survey, chief executive officers (CEOs) indicated that they would prefer to relocate their businesses to Atlanta (first choice), San Diego, Tampa, Los Angeles, or Boston. The CEOs who said they planned on building new office space in the following year were asked where they were going to build. They indicated they were going to build in New York, Los Angeles, San Fran-cisco, or Chicago. Explain the difference between these two responses.
6. What potential sources of error might be associated with the fol-lowing situations?
a. In a survey of frequent fliers age 50 and older, researchers concluded that price does not play a significant role in air-line travel because only 25 percent of the respondents check off price as the most important consideration in determining where and how they travel.
b. A survey of voters finds that most respondents do not like negative political ads—that is, advertising by one political candidate that criticizes or exposes secrets about the oppo-nent’s “dirty laundry.”
c. Researchers who must conduct a 45-minute personal inter-view decide to offer $25 to each respondent because they believe that people who will sell their opinions are more typical than someone who will talk to a stranger for 45 minutes.
d. A company’s sales representatives are asked what percentage of the time they spend making presentations to prospects, traveling, talking on the telephone, participating in meet-ings, working on the computer, and engaging in other on-the-job activities.
e. A survey comes with a water hardness packet to test the hardness of the water in a respondent’s home. The packet includes a color chart and a plastic strip to dip into hot water. The respondent is given instructions in six steps on how to compare the color of the plastic strip with the color chart that indicates water hardness.
7. A researcher investigating public health issues goes into a junior high school classroom and asks the students if they have ever smoked a cigarette. The students are asked to respond orally in the presence of other students. What types of error might enter into this process? What might be a better approach?

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