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First, watch video instructions: How to use the Excel template to create percept
First, watch video instructions: How to use the Excel template to create perceptual maps.
Next, in the example below, the scores are a good estimate of how an average American traveler (the assumed target market in this case) would perceive these possible holiday destinations. Your task is to create a perceptual map based on the data given in the table below.
Holiday DestinationsTravel Distance (1 = Very Close, 9 = Very Far)Culture Difference (1 = Very Similar, 9 = Quite Different)
Mexico15
Canada11
The UK51
India77
Singapore73
Australia91
Egypt59
Brazil35
Japan88
AI Tool Usage Policy
Strict Prohibition: The use of AI tools, including but not limited to ChatGPT, is unequivocally prohibited for all assessment activities outlined in this course.
Detecting Unauthorized AI Use: As part of our commitment to maintaining academic integrity, certain assessment activities will include questions deliberately engineered by AI to yield incorrect answers. These AI-infused questions serve as litmus tests to identify any unauthorized use of AI tools. Engaging in suspicious behavior, such as submitting an answer mirroring an incorrect AI-generated response, will trigger a comprehensive investigation for potential plagiarism.
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