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Execute this discussion by answering the following inquiries in essay format: Sc
Execute this discussion by answering the following inquiries in essay format: Scenario below-
Explain what must be done to successfully implement the strategy for your innovative new product idea in order to improve the competitive advantages of your chosen organization.Discuss how to manage the value chain of your organization in the implementation of your strategy.
Explain the ideal organizational design of your organization to ensure the successful implementation of your strategy.
Use a minimum of three academic research resources (from MindTools and the Library) to substantiate your critical thinking and to provide viable reasoning for your perspectives.
Apply proper APA style citation and reference format.
Use headings to segment the topics in your writing in order to create a flow of ideas for your reader.
Write in third person.
Title: Strategic Introduction of Affordable Electronic Vehicles for Ford Motor Company
Introduction:
Ford Motor Company recognizes the growing demand for sustainable transportation solutions and aims to introduce an innovative new product—an affordable line of electronic vehicles. This visionary concept aligns with Ford’s commitment to environmental responsibility while offering consumers an economical and eco-friendly alternative to traditional vehicles.
Meeting Customer Expectations with the Kano Model Analysis:
The Kano model analysis demonstrates how Ford’s affordable electronic vehicles address customer expectations. These EVs go beyond basic customer needs by providing an environmentally conscious option at an accessible price point. The introduction of this product not only fulfills customers’ desires for cost-effective transportation but also addresses the increasing demand for eco-friendly alternatives (Parker, 2012).
Strategic Direction Using the Ansoff Product/Market Matrix:
In selecting the Ansoff product/market matrix, the focus is on market development. Ford will expand its market by introducing affordable electronic vehicles to cater to a broader consumer base (Ansoff, 1987). By tapping into new markets and demographics, Ford aims to capitalize on the growing interest in sustainable transportation options.
Generic Strategy for Competitive Advantage Using Porter’s Model:
Applying Porter’s generic strategies, the chosen approach for launching Ford’s innovative EVs is a differentiation strategy. Ford will distinguish its affordable electronic vehicles by emphasizing unique features, such as cutting-edge technology, extended battery life, and a user-friendly interface. This strategy aims to position Ford as a leader in the affordable EV market, differentiating it from competitors and creating a sustainable competitive advantage (Mindtools, 2023).
Conclusion:
In conclusion, Ford Motor Company’s innovative introduction of affordable electronic vehicles aligns with market demands, customer expectations, and environmental consciousness. Leveraging the Kano model, Ansoff matrix, and Porter’s generic strategies, Ford aims to create a compelling and differentiated product that not only meets but exceeds customer expectations.
References:
Ansoff, H I. (1987). Corporate Strategy 2nd ed
Mindtools. (2023). Porter’s Generic Strategies. Retrieved November 19, 2023, from https://app.mindtools.com/#/purdueuniversityglobal/s/14a892x5k6
Parker, E. (2012, October 9). Leveraging the Kano Model for Optimal Results. UX Magazine. https://uxmag.com/articles/leveraging-the-kano-mod…
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