Please respond to the following discussions from my classmates with at least a 1

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Please respond to the following discussions from my classmates with at least a 1

Please respond to the following discussions from my classmates with at least a 100 words per.
1. Understanding customer’s attitudes towards products/services is vital information for retailers. They can use these insights to further understand the customer’s motivation behind purchasing (or not) certain products. The use of open-ended and close-ended questions in either a survey or a discussion can provide the qualitative & quantitative data retailers are searching for to comprehend consumer attitudes.
Three open-ended questions:
1. What was the driving factor that influenced your decision to choose a BMW automobile?
2. What innovations or upgrades do you believe BMW should incorporate in future cars?
3. How does BMW align with your lifestyle choices and values?
Three close-ended questions:
1. Will you buy a BMW in the future? (Y/N)
2. What is your favorite feature in your BMW?
3. On a scale of 1-10, how would you rate your experience with driving a BMW? (1 being terrible, 10 being the best experience)
Open-ended questions create room for in-depth feedback that retailers can use to create better offerings/experiences. In the chance there’s a negative review, the consumer can express their concerns or frustration to give the retailer a chance to make it right. The retailer can also use this information to better prepare their employees for the future. On the flip side, the retailer can give recognition to the appropriate member or service department.
Close-ended questions are straight to the point and can be used for comparison to other similar reviews, notifying the researcher of any trends. In the chance clarification is needed, probing questions can be used for both types of questions. If there is a bad review and retailers want to understand where they went wrong, a follow-up discussion can occur, allowing the researcher to ask probing questions to learn more about the consumer’s experience and attitude that led to the negative review.
The use of open-ended and close-ended questions allows retailers to measure consumer attitudes and how that impacts their purchasing decisions.
2. Questionnaires are a great way for marketing departments or individuals to conduct primary research. Direct feedback from the target audience can really motivate a marketing campaign to be better suited to its intended consumers. Both open and closed ended questions are valuable. One gets the consumer to describe and provide a lot of information and the other may be a direct answer that can be just as valuable.
Open Ended Questions
What does the BMW brand mean to you?
Describe the type of person who purchased a BMW. What does their lifestyle look like?
Describe the difference between luxury brands of automobiles. What are the differences between a BMW and a Mercedes. What does one say about you versus the other?
Close Ended Questions
Would you consider yourself a person who would ever purchase a BMW in your lifetime?
Are BMWs in your price-range?
If given a choice between all of the luxury automobile brands, would you consider BMW?
Closed ended questions seem to really be tailored towards figuring out the target audience or potential to grow that consumer base. Closed ended questions can also be directed towards yes or no questions about the actual characteristics of the product. Open ended questions seem to be more useful to the marketeer when asking about feelings, instincts, or intangible things. These are the type of questions that illicit responses that can help marketing departments build a campaign that really appeals to the intended market.

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