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Chapter 12. Suggestions for case analysis
Textbook: Wheelen, T. L., Hunger, D.,
Chapter 12. Suggestions for case analysis
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)
13.3. Test your knowledge (Max 100 words for every question)
Question 1
Why should you begin a case analysis with a financial analysis? When are other approaches appropriate?
Question 2
When should you gather information outside a case by going to the library or using the Internet? What should you look for?
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