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Concept maps are a graphical tool that is used to visualize meaningful relations
Concept maps are a graphical tool that is used to visualize meaningful relationships among concepts, processes, or events. It is used as a knowledge representation tool, meaning they basically represent the knowledge structure that we store in our minds about a certain topic. Both simple and complex concept maps consist of two things: concepts and relationships among them.
The concept map focuses on a single concept, process, or event of interest found in the Netflix story. Lines link the related concepts or processes with a word or phrase that describes the nature of the relationship between two components. Concept maps start with broad, general relationships and build on them to create very complex visual models of how many factors interact to produce a given outcome.
Your task in this assignment is to create a concept map, drawing upon the ideas in the Netflix organization as outlined in Chapter 5 of your textbook. Consider:
Netflix is (1) one of the few firms to successfully pilot through disruption while remaining the top firm in two markets (DVD-by-Mail and video streaming), and (2) the firm has experienced wild swings in market perception and stock performance.
The dynamics at work in the old and new businesses are fundamentally different in many key ways that influence product offerings, operating costs, and competitors.
Competitors present uncertainty as Netflix seeks global growth to remain the world’s leading streaming service
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Discipline: Management info systems
Textbook: information systems a manager’s guide to harnessing technology 2021
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